Ad Campaigns
Manforce Condoms launches digital campaign #LoveUpWithManforce
Mumbai: Keeping the excitement up, Manforce Condoms launched a digital campaign #LoveUpWithManforce for Valentine’s Day. The brand reigning well on the concept of keeping the romance alive leveled up the game with the campaign by allowing the audience to take an unrestrained excursion into their wildest fantasies.
Always vouching to ignite the spark between the partners, Manforce encouraged the couples to convey their wildest fantasies with the help of the campaign. Understanding that people become conscious and hesitate to disclose their preference for intimacy, the campaign provides them with an opportunity to open up about the wildest fantasies they wish to indulge with their partners. The campaign was consciously conceptualized and executed by Grapes, an Integrated Marketing Agency to spice up the romance with a tinge of kink to elevate the fascination of the audience.
While arousing sensuality between the couples, the brand took fun to the next level by conducting contests and activities roping in [influencers such as RJ Rahul Makin, RJ Rochie Rana and content creators such as Satish Ray, Gaurav Kapoor and others. The participant divulging the most intriguing fantasy got an opportunity to win an exciting gift voucher from the brand.
Speaking on the occasion, Mankind Pharma associate VP sales & marketing Joy Chatterjee said, “Manforce as a brand has always sought to promote safe sex while aiming to keep the intimacy and romance high. As Valentine’s Day is marked as a day to celebrate love, we came up with the campaign to give wings to the hidden sexual desires of couples. The campaign was aimed at strengthening the bond between the partners to help them indulge in pleasurable love-making sessions by acing up their level of intimacy.”
Elaborating on the campaign, Grapes co-founder & CEO Shradha Agarwal said, “It was very exciting working for the campaign. Considering the stigma prevalent in society around sensitive topics like sex, encouraging the audience to talk about their secret sexual desires was a bit tricky. The team had to brainstorm a lot to come up with a mix of fun and exciting ideas to engage with the audience to help them break free from their intimidation and at the same time not make them uncomfortable. Aligning with the ethos of Manforce that aims to promote exploration of new avenues to always keep the thrill alive in the romance, the campaign was a medium to help partners discover each other to spice up their love life.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
