Ad Campaigns
Manforce Condoms comes up with a new campaign #CoolestDaddy on Father’s Day
Mumbai: Manforce Condoms, a condom brand from the house of Mankind Pharma, has launched a new campaign #CoolestDaddy on the occasion of Father’s Day. With the campaign, the brand sets the stage for uniquely celebrating Father’s Day, taking an unconventional approach to strengthening the bond between the father and the son.
The Father’s Day campaign is an extension of the year-long campaign #CondomNahiManforceBolo campaign. The video captures a fun conversation between the father-son on the discovery of a condom pack in the son’s pocket.
The video initiated a lighthearted conversation around condoms to disintegrate the barrier between parents and children. It showcases the mother complaining to the father about finding a condom in the son’s pocket. Expecting the father to scold the son and take things into his own hands seriously, she is taken aback to see the father dealing with the situation in a very relaxed and chilled-out manner. It takes a step towards normalizing the conversation around sex with the children.
Elaborating on the campaign, Mankind Pharma associate vice president, sales and marketing Joy Chatterjee said, “We at Manforce Condoms always encourage using protection during intimate moments to practice safe sex. Therefore, leveraging the messaging for Father’s Day, we came up with the campaign #CoolestDaddy. It underscores the importance of not shying away and initiating open conversation with the children to build confidence in them so they can confide the deepest secrets in their fathers without any hesitation”.
The campaign will also be amplified across social media platforms with the help of influencer activity to forge a deeper connection with the audience.
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NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
