Ad Campaigns
Manforce Condoms adds an unexpected twist to intimacy this April Fool’s Day
Mumbai: Manforce Condoms, from the house of Mankind Pharma, has unveiled a campaign on the occasion of April Fool’s Day. Creating a buzz around the launch of new ‘Manforce Realgasm Condoms’ to detect orgasms with a change of colour, the brand ingeniously addresses the issue of fake orgasms in women.
In the video campaign, the male partner catches his girlfriend faking orgasm using Manforce Realgasm Condoms that change colour every time that the female has an orgasm. Leaving the audience puzzled, the brand disclosed on their D2C website that it has played an April Fool’s Day prank on the viewers.
The video incorporates the right mixture of excitement, quirkiness, and fun elements to entice the audience. Through this humorous approach, Manforce Condoms aims to break the taboo around fake orgasms and encourages to have open conversations about this common issue in relationships. The campaign has been conceptualized by Grapes, an integrated communication agency.
Speaking on the occasion, Mankind Pharma associate VP, sales and marketing head Joy Chatterjee said, “Manforce Condoms is known for its innovative campaign with unconventional messaging that aims at elevating the intimacy levels of couples while ensuring safety. This April Fool’s Day, we tried to level up the game by igniting curiosity among the audience. The video invokes a range of reactions by the audience in the form of confusion, disbelief, excitement, to realizing that they have been fooled, it draws their attention to the problem of fake orgasm in women.”
Elaborating on the same, Grapes co-founder and CEO Shradha Agarwal said, “Working on the April Fool’s Day video for the brand was a very enjoyable experience for us. Abiding by the ethos of the brand, we were continuously involved in coming up with a fresh idea that strikes the right chord among the audience. By initiating conversation around the otherwise undiscussed topic, the video captures the interest of the consumers that play a pivotal role in driving enhanced engagement with the audience.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
