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Mandrake Mydia bags Natural8 India’s PR mandate
Mumbai: Gamoski Networks, a gaming and technology company in India, has appointed Mandrake Mydia as its integrated PR agency for Natural8 India, an online poker platform. This collaboration aims to enhance Natural8 India’s brand presence and further popularise online poker in the country through strategic PR and communication efforts.
Natural8 India offers Indian players an unparalleled online poker experience. Leveraging advanced poker software, Natural8 India is dedicated to delivering intuitive gameplay, robust tech infrastructure, and a bot-free environment. The platform’s mission is to make online poker accessible and enjoyable for all, fostering a vibrant poker community across India.
“We are thrilled to partner with Mandrake Mydia to elevate Natural8 India’s brand and bring our world-class poker experience to a wider audience,” said Natural8 India director Kunal Patni and brand ambassador Nikita Luther. “With their expertise in strategic communication and media relations, we are confident that Mandrake Mydia will help us achieve our goals and establish Natural8 India as the go-to platform for online poker in the country.”
Mandrake Mydia will spearhead a comprehensive PR strategy for Natural8 India, focusing on enhancing brand visibility, engaging with poker enthusiasts, and expanding the platform’s reach. The agency will utilize a mix of traditional and digital media channels to communicate Natural8 India’s unique value proposition and build a strong brand presence in the competitive online gaming market.
Mandrake Mydia founder Shabnum Khan shared her excitement about the partnership, stating, “We are honored to work with Natural8 India and Gamoski Networks. Our team is dedicated to crafting a compelling narrative and driving engagement that will resonate with poker enthusiasts across India. This collaboration represents a significant step in bringing innovative and enjoyable gaming experiences to a broader audience.”
Gamoski Networks is a pioneering gaming and technology company based in India, committed to providing world-class gaming experiences to Indian players. The company has partnered with the world’s most advanced poker software provider, achieving rapid global recognition. Gamoski Networks aims to popularise online poker in India through its differentiated focus on technology, intuitive gameplay, and ensuring a bot-free environment.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
