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MAN Trucks has a digital & creative Ottoedge in India
MUMBAI: Ottoedge, a full service automotive marketing agency based in India has been assigned as the official Creative, Digital and Media agency by MAN Trucks India which is a 100% subsidiary of MAN Truck & Bus AG, Germany, the world’s leading manufacturer of trucks and buses. Ottoedge is the only automotive specialized agency in India providing integrated communication approach to clients under one roof.
Ottoedge will help in outlining MAN Trucks India’s creative approach for CLA range of vehicles which are presently sold in India and exported to 30 countries. The agency will construct the base for MAN Trucks India in advertising communication strategy for CLA range of vehicles in the marketand also in building up the customer base on digital and social media platforms.
According to Ottoedge founder Abhimanyu Sikarwar: “The truck industry is one of the fastest growing industries in India and we are quite excited and looking forward to do some quality work with the leading Trucks &Busses Company of India, MAN Trucks. We believe in building a strong 360 degree market presence traditionally, socially and digitally for the company and make the communication of the company more convenient and quicker in the automotive universe.”
Ottoedge is a full service automotive marketing agency based in India. The agency stands for specialty in the ever rising and fast approaching cluttered automotive sector. The game, as they know it, is no longer about ATL and BTL. It is about finding the line and concurrently, breaking the barrier at every single opportunity. The mediums may change. It’s the message that gets the job done. So, be it digital or television commercial, Ottoedge simply gets you and your brand. The need of the hour is specialization and hence, besides advertising, they also indulge in media buying, sponsoring, production and automotive retail consulting.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
