Brands
Mamaearth onboards Samantha Ruth Prabhu as brand ambassador
Mumbai: FMCG brand Mamaearth on Tuesday announced the onboarding of actor Samantha Ruth Prabhu as its brand ambassador.
Through this partnership, Mamaearth intends to anchor its presence in the southern market, along with strengthening its position nationally, said the statement. “Samantha will be endorsing skincare products while advocating choosing the goodness of natural ingredients,” it added.
“Being a brand for millennials and driven by the purpose of goodness, we wish to partner with people who resonate with our philosophy of ‘Goodness Inside.’ Samantha represents the ideal youth, driven by ideals and purpose, and we strongly feel she will be able to support our purpose across India, especially the south Indian markets,” said Mamaearth co-founder and chief innovation officer Ghazal Alagh.
“Anyone who follows me on social media knows that I am a big fan of natural ingredients and traditional home remedies for my skin. Mamaearth is a brand that truly embodies my personal preferences for skincare,” commented Samantha Ruth Prabhu. “When they approached me to endorse the brand, I knew this was a brand that I had to partner with, not only because of their products but their purpose of ‘Goodness Inside.’”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
