Brands
Male fashion dominates with classic timeless style reveals Beyours
Mumbai: In the ever-evolving world of men’s fashion, Beyours has firmly established its dominance, with its survey revealing strong consumer preferences and sales data. Leading the charge is the classic shirt, a testament to timeless style, capturing an impressive 34 per cent of the brand’s total sales. This staple piece is closely followed by the versatile air hoggers and functional air cargo pants, securing 16 per cent and 10 per cent of sales respectively. These favorites highlight Beyours’ unique ability to blend traditional elegance with modern functionality, resonating with consumers’ tastes and lifestyle needs.
Looking ahead, Beyours is set to introduce an exciting array of upcoming products that promise to redefine men’s fashion standards. Among these are the stain & water repellent hybrid trousers, designed for the modern man who demands both style and durability. Additionally, the easy linen trousers offer a perfect combination of comfort and elegance, ideal for the warmer seasons. In a significant stride towards inclusivity and diversity, Beyours is also proud to announce plans for launching a women’s wear line, aiming to cater to a broader audience and meet the rising demand for high-quality, stylish clothing.
“Beyours has always been at the forefront of men’s fashion, and with our upcoming lineup, we’re excited to continue this tradition while also exploring new territories with our women’s wear collection,” said Beyours founders Ashish and Nilesh. “Our dedication to innovation and quality is unwavering, and we look forward to bringing our customers products that not only meet but exceed their expectations.”
This announcement marks an exciting phase for Beyours as it continues to cement its status as a leader in the fashion industry. Known for its quality, style, and innovative approach to attire, Beyours is poised for continued success, setting the standard for men’s and soon, women’s fashion.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.








