MAM
Malaika, Suriya, Junior NTR named brand ambassadors of Zandu Balm
MUMBAI: Emami has roped in Tamil star Suriya, Telugu actor Junior NTR and Malaika Arora Khan as the new brand ambassadors for Zandu Balm.
Said Emami Limited director Mohan Goenka, “We feel consumers will enjoy the film and the campaign will evoke a strong response. We are confident that the ad-film will generate popularity for the brand amongst the generation next consumers adding to its mass appeal as it has already done with the ‘Munni Badnaam‘ song.”
The new advertisement will attempt to reincarnate the hit song from the movie Dabbang, ‘Munni Badnaam‘. The ad will be shot in Tamil and Telugu along with Hindi by Prahlad Kakkar in Mumbai.
Averred Malaika Arora, “It‘s like déj?vue. I‘m thrilled to be dancing to Zandu balm all over again, it brings back memories. It is a fun song and I am very pleased to be associated with the 100 year old brand Zandu.”
Malaika is endorsing the brand in North India as the brand ambassador. The new advertisement with Malaika, NTR and Suriya is targeted for the regional consumers and will be aired from December last week.
Emami has also bought all the rights for the ‘Munni Badnaam Song‘ from T-series. The company with this TVC has come up with an evolved strategy to capture and connect with the younger consumers.
Said Adman Pralhad Kakkar, “With Munni dancing to Zandu balm we will connect with the younger generation and reinforce the brand name once again.”
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
