MAM
Malaika Arora to endorse Pizza Hut’s new product
MUMBAI: Pizza manufacturer Pizza Hut has appointed model Malaika Arora Khan as the new face for its recently introduced product Freshizza.
The company has come out with a TVC. The storyboard of the new campaign depicts the freshness of the product with special emphasis on how Pizza Hut pizzas are prepared using
freshly made dough. Conceptualised by JWT, the Farah Khan directed commercial features Malaika Arora Khan, along with Boman Irani and Satish Shah.
India is the first market to be introducing the new crust. The dough for the base is made fresh daily across all Pizza Hut restaurants. With the
launch of this new crust, Pizza Hut has stated that it is seeking to lend a whole new perspective to the idea of freshness in the minds of the consumer.
Freshizza will be promoted through an exciting communications campaign across a media mix of television, print and radio. Freshizza leaflets showcasing the range on offer will be available across all Pizza Hut outlets. Moreover, all delivery boys will wear new rider uniforms with the Freshizza logo to create visibility on roads and on
ground awareness. Like all other Pizza Hut pizzas, Freshizza too will be delivered in special heated pouches to retain temperature and freshness.
Piza Hut pushes itself as an international brand with an Indian heart. Pizza Hut made its foray
into India with a dine-in restaurant in Bangalore in June 1996. It was the first international restaurant chain to enter this category and takes the credit with pioneering the pizza market in India.
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IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
