MAM
Mahindra’s ‘With You Hamesha’ digital platform crosses 800,000 customers
MUMBAI: Mahindra & Mahindra Ltd., part of the USD 20.7 billion Mahindra Group, today announced that its customer care digital initiative ‘With You Hamesha’ has crossed 800,000 registered customers. Available on both web and mobile platforms, it has it has been pioneering innovation in the automobile after-sales technology offerings and currently celebrates its 6th anniversary.
With several Industry First Features, the app has been downloaded by 3 lakh users and has a rating of 4.3 on Google Play, the highest among its competitors. To commemorate the 6th anniversary, two new features have been added to the app: ChatBot and DigiLocker.
The chatbot, named “With You Hamesha TotBot” is an automated chatting platform for Mahindra after-sales domain that gives quick information to customers about their vehicles, and makes transactions like service bookings, feedback, locating a dealer, SOS request, warranty extensions and enrolling for roadside assistance as easy as chatting with a friend. Mahindra has interestingly called the chatbot a “tot” taking cognizance of the fact that artificial intelligence is poised to evolve and revolutionize customer service in the near future, and the With You Hamesha TotBot is all set to learn and evolve steadily.
The DigiLocker feature will enable customers to access their vehicle and personal documents like the RC, driving license, PAN card, and Aadhar card on the move. These e-documents are valid and accepted by traffic departments across the country.
Veejay Nakra, Chief of Sales & Marketing, Automotive sector, Mahindra & Mahindra Ltd. said:“Mahindra has always strived to be an early-adopter of next-generation technology, be it in products or services that we offer to our end consumers. ‘With You Hamesha’ is one such initiative that has truly revolutionized the customer ownership experience through its multi-faceted service offerings. We, at Mahindra, are committed to providing many more novel & exciting features in this space in times to come”.
Since its launch in 2013, ‘With you Hamesha’ has ensured that customers get complete transparency, unmatched convenience and a personalized experience, seamlessly available across all digital mediums, including mobile and the web.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
