Ad Campaigns
Mahindra Tractors celebrates the underdogs for Kisan Diwas – Farmers!
MUMBAI: In a world powered by AI and technological marvels, where convenience reigns supreme and lifestyles are defined by lattes and luxury, there exists a timeless force often overlooked—our farmers.
Without them, there’s no favourite meal, no comforting home-cooked dish, no Swiggy, no Zomato – nothing. And yet, how often do we pause to say thank you?
These unsung heroes, with soil-streaked hands and unyielding spirits, labour tirelessly not for wealth or applause but to nourish a nation. They rise with the sun, weather storms, and endure backbreaking toil, all for a marginal fee, just to ensure that our plates are never empty.
While the modern world chases corporate perks and glittering paychecks, these guardians of the earth find joy in simplicity, gratitude in hard work, and purpose in feeding millions.
This Kisan Diwas, Mahindra Tractors, India’s leading tractor brand, reminds us of a debt we can never truly repay. Through their heartfelt campaign, “Did You Thank the Farmer?”, they urge us to pause, reflect, and honour the silent strength behind every meal we consume. It’s not just a celebration—it’s a call to remember, respect, and cherish those to whom we owe our very sustenance.
The campaign features a vibrant digital film that draws parallels between food delivery personnel and farmers. It acknowledges how urban dwellers regularly thank delivery personnel when receiving food parcels but often overlook the farmers who make every meal possible. Mahindra’s campaign encourages everyone to use Kisan Diwas as an opportunity to show appreciation for farmers, urging people to post messages with the hashtag #ThankYouKisan on social media.
Kisan Diwas, observed annually on 23 December, honours the legacy of India’s fifth prime minister, Chaudhary Charan Singh, a champion of farmers’ rights. The day is dedicated to recognising the invaluable efforts of farmers across the country.
Mahindra Tractors’ initiative aligns with its mission to empower farmers through innovative solutions, reliable tractors, and robust financial support. The campaign aims to bridge the urban-rural divide by fostering a sense of gratitude among audiences and highlighting the crucial role farmers play in sustaining the nation.
Express your gratitude to farmers by posting messages on social media platforms such as YouTube, Instagram, or Facebook with the hashtag #ThankYouKisan.
Watch the video here:
जो मेहनत और लगन से हर थाली में पोषण का वादा करते हैं, उन्हें आज हम दिल से धन्यवाद कहते हैं! किसान, तुम हो महान, देश की शान! किसान दिवस की शुभकामनाएँ! आइए इस किसान दिवस हम सब एक साथ #ThankYouKisan बोलते हैं| #MahindraTractors #KisanDiwas@MahindraRise @hsikka1 pic.twitter.com/drMmY9z4ky
— Mahindra Tractors (@TractorMahindra) December 20, 2024
Mahindra Tractors continues its commitment to supporting farmers, celebrating their dedication through this initiative, and urging the nation to acknowledge their contributions every day. Let us rise together, not just in gratitude, but in action, to honour their toil and ensure they too reap the fruits of their endless devotion.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
