MAM
Mahindra & Mahindra launches Loadking Pride in Bangalore
BANGALORE: Following launches in Karnal, Chandigarh and Noida, Mahindra & Mahindra Ltd.(M&M) has unveiled its new Loadking Pride light commercial vehicle (LCV) in Bangalore.
The company is banking on below-the-line activities to promote the newly launched brand. “We plan to market the product by below-the-line events, road-shows and promotional activities, direct contact with fleet operators and maybe radio jingles, because, an LCV can’t be sold through TVC’s, though TVCs worked wonders for M&M’s Scorpio and Balero”, M&M Ltd DGM-Marketing R Sadasivan said. “We will first launch in A class cities and then move to class B cities.”
“We generally spend around Rs.20 million or so per year for such events, and this year most of the ad-budgets will be spent on the Pride,” he added.
Interface handles the account all over the country, while below the line events are handled by local agencies.
According to an official release, Loadking Pride comes with proven fuel efficiency and the largest loading area in its category for higher haulage along with low maintenance cost. The Loadking Pride has the advantage of elegant and comfortable interiors, safety features and a superior ride. Also it comes with a smaller turning radius and hence the 4 tyre models are suited for the city application, the release added.
The Loadking Pride with special focus on cargo box has been developed to suit various applications such as construction (plywood, marble tiles, stones, cement, steel), bottle carrier, C&F agents, LPG cylinder, fruits and vegetables, diary products and industrial products. It is available in both 4 tyres and 6 tyres and both FSD (Fixed Side Desk) and HSD (High Side Desk) models are available.
M&M leads the Kerala LCV market with 60 per cent market share. The company has plans to strengthen its position in markets including Maharashtra, Chennai, Hyderabad and Ahemedabad. M & M claims that it has increased its market share in the LCV load carrier segment from 12 per cent to 14 per cent in 2004 – 05.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
