Brands
Mahindra Logistics Q3 results: Rs 1,898 turnover, 19 per cent jump from last year
MUMBAI: After nearly three years in the doldrums, Mahindra Logistics has finally steered itself back into the black. The firm reported a consolidated revenue of Rs 1,898 crore for the third quarter ended 31 December 2025, a 19 per cent jump compared to the same period last year. This turnaround marks a “defining inflection point” for the integrated logistics provider, snapping a grim run of eleven consecutive loss-making quarters.
The recovery was broad-based. The freight forwarding segment surged by 33 per cent, while the mobility business grew 38 per cent on the back of new B2B contract wins. Even the express business saw a 19 per cent rise in volumes. Managing director and CEO Hemant Sikka attributed the revival to “sharper execution” and a ruthless approach to cost discipline. This included a strategic retreat from low-margin activities in the last-mile delivery business and the exit from unviable customer relationships.
Earnings before interest, taxes, depreciation, and amortisation (EBITDA) climbed to Rs 103 crore, up from Rs 74 crore a year prior. While reported profit after tax stood at Rs 3.25 crore, the “operational” figure, stripping out a Rs 7.36 crore exceptional hit from new labour code retiral benefits, was a more robust Rs 9.2 crore.
Brands
Akoirah rolls out Diamond Draw campaign across cities for Akshaya Tritiya
Festive offer blends discounts with prize draws to boost jewellery shopping buzz
MUMBAI: Akoirah has launched a festive ‘Diamond Draw’ campaign across Mumbai, Navi Mumbai and Pune, aiming to add a dash of excitement to jewellery shopping ahead of Akshaya Tritiya.
Running from April 6 to 19, the limited-period initiative offers customers a chance to win diamond jewellery worth Rs 1.5 lakh with every eligible purchase. Winners will be announced in-store, with one winner selected per outlet, turning a traditional shopping ritual into a more interactive experience.
Alongside the draw, the brand is also offering a flat 20 per cent discount on diamond value during the campaign period, positioning the offer as both celebratory and value-driven.
The move reflects a broader shift in festive retail strategies, where brands are looking beyond straightforward discounts to create more engaging, experience-led campaigns. By linking each purchase to a unique entry in a store-specific draw, the campaign aims to keep participation simple while ensuring fairness across locations.
Speaking on the initiative, Akoirah founder Namita Kothari said the idea was to make festive buying more meaningful and rewarding. She noted that while Akshaya Tritiya remains deeply rooted in tradition, customers today are increasingly seeking memorable shopping experiences alongside value.
The campaign also taps into evolving consumer preferences, with buyers leaning towards lighter, design-led jewellery rather than purely weight-based purchases. This shift has encouraged brands to combine product appeal with experiential elements to drive footfall and engagement.
Backed by digital promotions and in-store activations, the Diamond Draw campaign is expected to build momentum during the festive window. As competition intensifies around key buying occasions, initiatives like these underline how jewellery brands are reimagining the retail experience to keep customers coming back for more than just the sparkle.
