Brands
Mahindra Logistics launches Alyte
MUMBAI: Mahindra Logistics Ltd., announced the launch of Alyte – a refreshed, premium, and tech-enabled B2C mobility service designed for today’s digitally connected urban commuters. Offering seamless airport-to-city, in-city travel, and outstation rides, Alyte combines comfort, advanced technology, sustainability, and elevated service standards to meet the evolving expectations of modern travellers. Alyte is launched in Delhi NCR, with planned expansions across Noida International Airport, Mumbai, Bangalore, Hyderabad, and other key metropolitan cities.
Alyte has been serving corporate clients as part of Mahindra Logistics Mobility Enterprise Solutions. By unifying all people mobility services under a single, modern brand, Alyte strengthens the B2C mobility portfolio with a sharp focus on providing safe and reliable services for an uninterrupted B2B, B2C, and airport travel experience.
With assured rides, transparent surge-free pricing, zero cancellations, and a premium in-ride experience delivered by well-trained chauffeurs, Alyte is redefining everyday commuting. The service also offers 24/7 customer support—with no bots—and live GPS tracking to enhance safety and convenience. Rides can be booked through the newly launched Alyte mobile app, which features an intuitive interface for hassle-free bookings, real-time ride tracking, secure payments, and greater user control—reflecting the brand’s commitment to a tech-led, customer-first experience.
To meet the diverse needs of today’s travellers, Alyte offers two distinctive service categories—Privé and Select, combining a premium experience with safety and convenience. Alyte Privé represents the elite offering, featuring premium electric vehicles tailored for those who prioritise comfort, sustainability, and seamless mobility. Alyte Select complements this with a curated fleet of high-quality sedans and SUVs, designed for everyday travel.
Mahindra Logistics Ltd managing director & CEO Hemant Sikka said, “India’s mobility ecosystem stands at an inflection point—demanding new standards in safety, comfort, reliability, and service excellence. With Alyte, we are building on a trusted legacy to reimagine urban and airport mobility through a premium, tech-enabled platform that shapes the future of people mobility”.
Brands
Ofis Square appoints Yami Gautam Dhar as brand ambassador
Actress to champion flexible workspaces as company expands in Delhi NCR.
MUMBAI: Ofis Square has found its perfect workspace muse and she comes with star power and a grounded, ambitious vibe. The premium coworking and managed workspaces brand has announced the appointment of popular actress Yami Gautam Dhar as its brand ambassador. This marks a significant milestone as Ofis Square continues to rapidly expand its presence across Delhi NCR.
Since its inception in 2022, Ofis Square has carved a niche in the Indian corporate landscape with its “Future Works Here” philosophy. The brand focuses on creating thoughtfully designed, technology-enabled environments that foster innovation, collaboration, and the evolving needs of modern businesses.
Yami Gautam Dhar, known for her credible image and strong connection with modern Indian audiences, perfectly aligns with the brand’s aspirational positioning.
Ofis Square founder Saroj Mittal said, “Yami brings with her a credibility and an energy that genuinely reflects our community people who are ambitious, grounded, and serious about what they do. We’re proud to have her with us as we step into this next phase of growth.”
Yami Gautam Dhar expressed her excitement, “Ofis Square isn’t just building workspaces; it’s trying to change the conversation around how India works. There’s a whole generation of founders, freelancers, and business leaders working differently in spaces that actually inspire them. I’m excited to be part of a brand that’s building for them.”
The collaboration reflects Ofis Square’s commitment to strengthening its role in shaping India’s evolving workplace culture through community building, networking, and industry engagement.
In the competitive world of flexible workspaces, Ofis Square has made a smart move by bringing in a relatable and aspirational face. With Yami Gautam Dhar on board, the brand is set to make workspaces not just functional, but truly inspiring.
