Brands
Mahindra Logistics launches Alyte
MUMBAI: Mahindra Logistics Ltd., announced the launch of Alyte – a refreshed, premium, and tech-enabled B2C mobility service designed for today’s digitally connected urban commuters. Offering seamless airport-to-city, in-city travel, and outstation rides, Alyte combines comfort, advanced technology, sustainability, and elevated service standards to meet the evolving expectations of modern travellers. Alyte is launched in Delhi NCR, with planned expansions across Noida International Airport, Mumbai, Bangalore, Hyderabad, and other key metropolitan cities.
Alyte has been serving corporate clients as part of Mahindra Logistics Mobility Enterprise Solutions. By unifying all people mobility services under a single, modern brand, Alyte strengthens the B2C mobility portfolio with a sharp focus on providing safe and reliable services for an uninterrupted B2B, B2C, and airport travel experience.
With assured rides, transparent surge-free pricing, zero cancellations, and a premium in-ride experience delivered by well-trained chauffeurs, Alyte is redefining everyday commuting. The service also offers 24/7 customer support—with no bots—and live GPS tracking to enhance safety and convenience. Rides can be booked through the newly launched Alyte mobile app, which features an intuitive interface for hassle-free bookings, real-time ride tracking, secure payments, and greater user control—reflecting the brand’s commitment to a tech-led, customer-first experience.
To meet the diverse needs of today’s travellers, Alyte offers two distinctive service categories—Privé and Select, combining a premium experience with safety and convenience. Alyte Privé represents the elite offering, featuring premium electric vehicles tailored for those who prioritise comfort, sustainability, and seamless mobility. Alyte Select complements this with a curated fleet of high-quality sedans and SUVs, designed for everyday travel.
Mahindra Logistics Ltd managing director & CEO Hemant Sikka said, “India’s mobility ecosystem stands at an inflection point—demanding new standards in safety, comfort, reliability, and service excellence. With Alyte, we are building on a trusted legacy to reimagine urban and airport mobility through a premium, tech-enabled platform that shapes the future of people mobility”.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
