Brands
Mahindra First Choice Services gets you to service your own car
MUMBAI: Mahindra First Choice Services (MFC Services), a chain of multi-brand car service workshops, and part of the $19 billion Mahindra Group, has launched a unique initiative, A Date with your Car.
This one-of-a-kind experience will give car owners an opportunity to service their cars themselves. The idea behind the initiative is to give customers a hands-on experience of their cars under the guidance of MFCS technicians and to empower them with the information they need when making car-servicing decisions in the future.
Mahindra First Choice Services CEO YVS Vijay Kumar says, “Being a car enthusiast is all about feeling a connection with your car. The aim behind this initiative is to encourage car owners to come and service their cars themselves under MFCS’s guidance. With our skilled technicians, genuine MFC spare parts and state-of-the-art equipment, we are committed to delivering the best car service. This initiative is also an endeavour to educate and empower our customers and is yet another step in our mission to build trust and transparency in the highly fragmented and unorganised car service industry.”
The car owners can come to the workshop on an appointed day and service the car themselves. Throughout the session, trained MFCS crew will be available for consultation and help customers fix their car. Customers will also get access to all the tools and equipment needed for undertaking the service job under MFCS guidance and no labour cost will be charged. This program will only undertake regular and basic work.
To participate in this exclusive appointment-based activity customers can log on to www.mahindrafirstchoiceservices.com for registration.
With over 340 workshops across 24 states, MFC Services is steadily marching towards its vision to be amongst the top three service providers for out of warranty cars by 2018. The company is constantly enhancing the customer experience through digitisation and has launched Carworkz, a car servicing workshop aggregator.
It is also exploring partnerships with insurance companies and fleet operators to increase the inflow of customers into franchisee workshops. It aims to grow its network to 1000 workshops across the country.
The company also provides cashless insurance facility with leading insurance companies and a convenient booking service for customers.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
