MAM
Magnon Solutions bags Luminous’ digital media biz
MUMBAI: Magnon Solutions has bagged the interactive and social media mandate of Luminous Power Technologies.
The digital media agency has been appointed to handle the digital marketing initiative for the brand, including its social and search
presence.
Magnon Solutions founder and CEO Vineet Bajpai said, ‘‘We are delighted to have been able to partner Luminous as their digital agency. Our focus will be on bringing a better connect between the brand and its consumers. Online media is evolving rapidly as a strategic platform and we research continuously to ensure we keep a tab on the trends, to offer the best to our clients.‘‘
Luminous deals with power products for home and commercial applications.
Sachin Tendulkar is the brand ambassador for Luminous.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
