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MAGGI sets out to celebrate the extraordinary with Masala-Ae-Magic and Juhi Chawla
MUMBAI: Cooking is an integral part of every mother’s life. It is her way of showing her love and devotion towards her family. But who would have thought that it could also be a simple tool to impart impactful life lessons to her young teens? MAGGI, through its new campaign for ‘Masala-ae-Magic’ showcases exactly this.
The campaign features the well-known Bollywood superstar Juhi Chawla. Known for her stellar performances on the silver screen, Juhi will be donning the cap of a mother who teaches her son an empowering lesson through every day cooking- ‘It is in your hands how you transform the ordinary to extra-ordinary’.
Talking about the campaign, Mr. Nikhil Chand, Director, Foods and Confectionery, Nestlé India said, “At MAGGI we realize that parenting is an immensely fulfilling but also challenging and demanding experience. Mothers are always looking to guide their teenagers and impart important life lessons that will prepare them for the future. One of these important life lessons is about a young teen’s attitude to everyday life- the ability to transform the ordinary to extra ordinary through one’s actions. Our new MAGGI Masala-ae-Magic campaign captures this insight beautifully and we are very excited to have Juhi Chawla as brand ambassador and as our newest MAGGI mom. MAGGI Masala-ae-Magic is a great cooking aid to mothers everywhere as it enhances the taste of every day vegetables and makes them extra-ordinarily tasty with its special blend of 10 roasted, aromatic spices.
On her association with the brand, Juhi Chawla said, “Associating with a brand that has such a legacy is always delightful. I believe Masala-Ae-Magic is the magical, secret ingredient for those who cook daily. As a mother of young teenagers, I totally understand how tough it is to keep children happy with everyday food, made at home. Adding Masala-Ae-Magic really goes a long way in making ordinary, everyday food extraordinarily tasty.”
The new campaign will have a high impact multimedia release encompassing television, digital, print and on-ground activations.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
