MAM
Madison to offer integrated OOH solutions; Bhattacharyya elevated to MOMS & MRP CEO
MUMBAI: In order to offer integrated out-of-home solutions, the outdoor and retail units of Madison — Madison Outdoor Media Services (MOMS) and Madison Retail Paradigm (MRP) have announced restructuring at the senior management level.
Soumitra Bhattacharyya, the current COO of MOMS has been given additional responsibility of the MRP unit as well. He is now designated as the CEO of MOMS and MRP.
MRP COO Arunangsu Ghosh has been designated as the chief operating officer of MOMS and MRP.
MOMS which celebrated its fourth anniversary today, has built a strong network of offices in Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Kochi and Kolkata with a formidable billing and roster of clients, including HBO, McDonalds, Asian Paints, Pizza Hut, Max New York Life, Titan, Aviva, ESPN, Kotak Group, Tata Chemicals and Marico amongst others. MOMS was responsible for the successful outdoor launch of Radio Mirchi and Zoom TV in the country.
MRP is the new avatar of Madison’s merchandising unit and was branded as a retail specialist in October last year.
Madison Communications chairman and managing director Sam Balsara, said, “Our retail design unit has been able to provide very useful inputs to MOMS in the area of out-of-home solutions and clients have found this input invaluable in enriching the overall quality of plan and execution of out-of-home solutions, including outdoor. The new structure institutionalises, what has worked informally for some time. Of course, the services of MOMS and MRP will also be available to clients on a stand- alone basis. The restructuring will help achieve the aggressive growth targets of both units.”
Bhattacharyya says, “Now a days the strategic intent of any campaign cannot be just restricted to traditional “Outdoor” but has to take into consideration the entire world of media opportunities that exists outside our homes. The word “Outdoor” has definitely been replaced by the words out of home. If that be the case, it was but natural to have total integration among our two units of MRP and MOMS. Our approach would thus be to provide solutions in the OOH environment which could very well start from the design stage (if need be) thus enriching our quality of services that we can provide for our clients.”
MAM
WPP appoints Kyoko Matsushita as APAC CEO of WPP Creative
Former Japan CEO and Essence Global leader takes regional helm.
MUMBAI: Kyoko Matsushita just went from running Japan to captaining the entire APAC creative fleet because when you’ve already conquered one island nation, the next logical step is to steer a whole continent. WPP has appointed Kyoko Matsushita as APAC CEO of WPP Creative, effective immediately. She succeeds her previous role as CEO of WPP Japan, which she held since April 2022.
Matsushita brings a formidable track record in global media and creative leadership. Before joining WPP Japan, she served as Global CEO of Essence Global, having first joined the agency in 2014 as its inaugural APAC CEO. She was later promoted to global chief client officer, where she oversaw client services, satisfaction, and both organic and new business growth. Her earlier career includes senior roles at Sony, Electronic Arts and Gree UK, as well as a stint at Leo Burnett. She holds a master’s degree from the London School of Economics and Political Science.
Announcing the move on Linkedin, Matsushita described APAC as “a hotbed of creativity and potential” and expressed her excitement about working with teams across the region “to reimagine client growth” and “collaborate, learn, and co-create the future of creativity.”
The appointment strengthens WPP’s creative leadership in one of the world’s fastest-evolving markets, where Matsushita’s blend of regional expertise, global perspective and client-focused innovation is expected to drive the next phase of growth for WPP Creative across APAC.
In an industry where creativity knows no borders, WPP has chosen a leader who has already built bridges from Tokyo to London and back tasked with turning the entire Asia-Pacific region into one seamless canvas of ideas.
