Account
Madison Media named Continental Coffee media AOR
MUMBAI: Madison Media has been named as the media agency on record for Continental Coffee. The account was won after a multi-agency pitch and it will now handle the duties across media – print, TV, radio, cinema, OOH, digital. The account is estimated to be Rs 25 crore per annum across all media.
Continental Coffee CEO Praveen Jaipuriar said, “We are in an exciting phase right now where a lot of work is happening around building the brand. We are confident that the collaboration with Madison would help the brand grow to the next level.”
Madison Group CEO media and OOH Vikram Sakhuja said, “We are extremely pleased and proud to be appointed as the media AOR for Continental Coffee. This is a category with very few truly large players and the opportunity to help create a strong and loved brand with Continental is an exciting one”.
Madison Media Omega Chief Operating Officer Dinesh Rathod said, “We are delighted to be associated with Continental Coffee at this stage of the brand’s evolution. Consumers today are seeking international quality and premium experiences in the category and Continental Coffee is uniquely poised to deliver those with decades of experience in creating the perfect blends. We look forward to exciting work on the account and partnering the brand on its growth journey.”
Madison Media Group has clients like Godrej, Titan, Asian Paints, Viacom 18, UBER, BJP, TVS, Raymond, Pidilite, Ceat, Piramal Healthcare, Domino’s, Gaana.com, Timesjobs.com, Tata Salt, Acer and many others
Continental Coffee was founded in the year 1994 with the aim of creating the finest and the richest instant coffee in the world. The Company has an Export Oriented Unit with the right to import green coffee from any part of the world and export processed coffee across the globe, devoid of any duties. Today, it exports to more than 60 countries across the globe.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
