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Madison Media Infinity bags Samsonite India’s media account
MUMBAI: In a luggage-laden move, Madison Media Infinity, a unit of Madison World, has packed away the media duties for Samsonite India. The agency will shoulder both traditional and digital media responsibilities including TV, print, radio, cinema, outdoor and digital platforms.
Samsonite India, the heavyweight in the travel luggage sector, is renowned for its durable, stylish and innovative products. A subsidiary of global giant Samsonite International, the brand offers an extensive range of luggage, backpacks and travel accessories designed for today’s jet-setters. The company’s portfolio also includes American Tourister and Kamiliant brands, which will now journey with Madison.
Samsonite India vice president, marketing Anushree Tainwala said: “Samsonite has always been at the forefront of creating high-quality, durable luggage and travel accessories with a strong focus on innovation, continually adapting to evolving consumer needs. This strategic partnership with Madison, known for their impactful and integrated media strategies, is a perfect match to further propel our brand’s leadership in the market.”
Added Madison Media Infinity COO Abhik Banerjee: “We are excited to partner with Samsonite India and look forward to driving impactful media strategies across both traditional and digital platforms to strengthen their brand presence.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
