MAM
Madison Media Alpha bags Zouk account, rides IPL and CTV wave with bold brand blitz
MUMBAI: Fashion met function, and now it’s meeting Madison. The proudly Indian and 100 per cent vegan lifestyle brand, Zouk has awarded its media duties to Madison Media Alpha after a tightly contested multi-agency pitch. With the deal sealed, the agency has wasted no time launching a full-blown campaign across IPL, Connected TV, Google, and Meta.
The high-decibel campaign aims to scale Zouk’s presence among conscious, fashion-forward consumers by targeting them across platforms that dominate young India’s screen time. From cricket lovers to binge-watchers and digital dwellers, Zouk is taking its blend of Indian design and practical style straight to the pulse points.
Zouk, known for handcrafted office bags, slings, luggage, and backpacks featuring Indian prints, is riding this campaign to expand brand salience and reach. Zouk co-founder Disha Singh said, “We’re excited to partner with Madison Media Alpha at a time when Zouk is scaling its brand story through a bold new campaign across IPL, CTV, and digital. With Madison’s strategic thinking and deep media expertise, we look forward to reaching millions of new consumers and solidifying Zouk’s position as a Proudly Indian, 100 per cent Vegan lifestyle brand”.
At the Madison end, the media muscle is flexing. Madison Media & OOH group CEO Vikram Sakhuja noted, “We are delighted to partner with Zouk, a brand that stands at the intersection of innovation and style. This collaboration is a perfect fit for our expertise in creating data-driven, creative media strategies. Our goal is to elevate Zouk’s presence and amplify its voice in the market, helping it reach new heights by connecting with conscious consumers who value both fashion and sustainability”.
With IPL serving the eyeballs and Madison steering the ship, Zouk’s multi-touchpoint media sprint is poised to turn heads and unlock wallets.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
