MAM
Madison Media Alpha bags Zouk account, rides IPL and CTV wave with bold brand blitz
MUMBAI: Fashion met function, and now it’s meeting Madison. The proudly Indian and 100 per cent vegan lifestyle brand, Zouk has awarded its media duties to Madison Media Alpha after a tightly contested multi-agency pitch. With the deal sealed, the agency has wasted no time launching a full-blown campaign across IPL, Connected TV, Google, and Meta.
The high-decibel campaign aims to scale Zouk’s presence among conscious, fashion-forward consumers by targeting them across platforms that dominate young India’s screen time. From cricket lovers to binge-watchers and digital dwellers, Zouk is taking its blend of Indian design and practical style straight to the pulse points.
Zouk, known for handcrafted office bags, slings, luggage, and backpacks featuring Indian prints, is riding this campaign to expand brand salience and reach. Zouk co-founder Disha Singh said, “We’re excited to partner with Madison Media Alpha at a time when Zouk is scaling its brand story through a bold new campaign across IPL, CTV, and digital. With Madison’s strategic thinking and deep media expertise, we look forward to reaching millions of new consumers and solidifying Zouk’s position as a Proudly Indian, 100 per cent Vegan lifestyle brand”.
At the Madison end, the media muscle is flexing. Madison Media & OOH group CEO Vikram Sakhuja noted, “We are delighted to partner with Zouk, a brand that stands at the intersection of innovation and style. This collaboration is a perfect fit for our expertise in creating data-driven, creative media strategies. Our goal is to elevate Zouk’s presence and amplify its voice in the market, helping it reach new heights by connecting with conscious consumers who value both fashion and sustainability”.
With IPL serving the eyeballs and Madison steering the ship, Zouk’s multi-touchpoint media sprint is poised to turn heads and unlock wallets.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
