MAM
Madison Creative bags SAB account, 2 others
MUMBAI: It’s been a good week for Madison Creative. It has just bagged the creative duties of Shri Adhikari Brothers’ new channels ‘Mi Marathi’ and ‘Janmat’, as well as that of real estate developers Rustomjee and Teddy and Friends Baby pads and diapers and adult incontinence products of Nobel Hygiene.
The three accounts are worth a combined total billing pegged at Rs 150 million.
Sri Adhikari Brothers News & Television Network Ltd vice chairman and managing director Markand Adhikari said, “The channel business is becoming extremely competitive with a plethora of launches. We needed an agency who would put the client’s interest first and make a success of the channel. I believe Madison Creative always has the client’s interest at heart.”
Said Percy Chowdhry, director, Keystone Group: “Real estate is going to witness even more competition with foreign direct investments coming in. In such a scenario we wanted to associate with the best agency who will meet the international challenge. And we believe Madison Creative is the apt agency.’
According to Kamal Johari, director, Nobel Hygiene, “We have been in the market for five years now. Our customers are extremely satisfied with our product quality. It is time now to be very aggressive and for that we need a very professional agency with a good track record. And Madison Creative has a very good track record. They have made several brands leaders in the market place’
Madison Communications executive director Prabha Prabhu said, “We are delighted with winning three accounts in a single week. They are such diverse categories and all are equally challenging.”
Madison Creative’s win of these three accounts follows those of Deccan Chronicle, Neelkanth Group, Forbes Yellow Pages and Smart photography in the last few months.
Brands
Madhu Soman joins Crestoria Global advisory board role
Former WION, Zee Business executive pivots to mentorship platform
MUMBAI: Madhu Soman, former chief business officer at WION and Zee Business, has joined the board of advisors at Crestoria Global, marking a shift from newsroom leadership to mentorship and education.
Soman, who brings close to three decades of experience across journalism and media management, said the move reflects a growing focus on shaping the next generation through guidance and real-world insight. His career spans leadership roles at organisations including Bloomberg, Thomson Reuters and Reuters, covering markets from India to Asia-Pacific.
“Across 28 years in the news business, one idea kept resurfacing as a meaningful off-ramp, teaching, mentorship, and helping shape the next generation,” said Soman. “Crestoria sits right at that intersection.”
Crestoria Global, which positions itself as a long-term education and career advisory platform, focuses on helping students navigate global opportunities through structured guidance, research-led insights and personalised mentorship. The company said its approach goes beyond university admissions to focus on long-term career positioning.
Soman added that the platform’s philosophy of designing success with intent, rather than leaving it to chance, resonated with his own outlook on impact and influence.
The advisory board brings together professionals from diverse fields, including academia, media and corporate leadership, aimed at offering students a broader perspective on career pathways in an increasingly complex global landscape.
As he steps into this new role, Soman’s move signals a wider trend of seasoned industry leaders turning towards mentorship, where experience is not just shared, but scaled for the next generation.
