MAM
Madison Creative bags Amtrex AC account
Madison Creative has bagged the account of Amtrex Hitachi Appliances, which has launched a new range of airconditioners.
The Amtrex range is being repositioned as ‘My Lifetime PC’ to cater to Indian consumers who are getting more discerning, while retaining a taste for reliability and durability, according to Madiscon Creative executive director Prabha Prabhu.
Amtrex Hitachi, a Rs 3700 million JV between the Lalbhai group and Hitachi has launched 14 new AC models under the Amtrex range.
The new line-up includes a full range of Window AC (with & without Remote) and a whole new Split AC range- Sleek Indoor Unit and a new look Floor – Ceiling Mounted Split AC, ranging from 1.0 to 4 TR. The Amtrex air-conditioners offer a host of features and high quality standards like power saving, hi-efficiency, intelligence, durability and convenience, according to an official release.
MAM
Liqvd Asia wins Woodland digital mandate
Agency to handle social, influencers and storytelling for outdoor lifestyle brand.
MUMBAI: Liqvd Asia just laced up for the long trail because when Woodland wants to trek deeper into digital, it picks a partner that knows how to make every step count. Liqvd Asia, the digital-first marketing agency known for fusing creativity with performance, has been awarded the digital communications mandate for Woodland, adding another marquee lifestyle brand to its growing portfolio.
Under the partnership, Liqvd Asia will lead Woodland’s social media management, influencer collaborations, brand storytelling, platform-first content strategies, campaign narratives and community engagement initiatives. The focus is on strengthening the brand’s digital presence and deepening connections with younger, digitally native audiences while staying true to Woodland’s legacy of rugged outdoor footwear and apparel.
Woodland, head of digital marketing Nikita Malhotra Singh said, “Woodland is more than a brand; it’s a community of explorers and adventurers. We are thrilled to partner with Liqvd Asia to tell our story in more dynamic and interactive ways.”
Liqvd Asia, founder & managing director Arnab Mitra added, “Woodland is a brand with strong emotional recall in India, built on adventure, durability and authenticity. We’re excited to translate that legacy into digital conversations that feel current, engaging and culturally relevant.”
Liqvd Asia business head Monish Sanghavi noted, “With a brand like Woodland, the focus goes beyond managing platforms to shaping how the brand shows up in the digital world. We look forward to building a strong, consistent narrative that deepens connect with loyal consumers and younger audiences alike.”
The mandate comes as Woodland continues to evolve in an increasingly digital landscape, aiming to blend its decades-old recall with fresh, interactive storytelling across social platforms and creator ecosystems.
In a market where heritage brands must keep pace with scroll-speed audiences, Liqvd Asia isn’t just handling Woodland’s digital, it’s helping the brand trek from dusty trails to trending feeds, one authentic post at a time.
