MAM
Madison bags Rs 1 billion TVS Motors account
MUMBAI: After its recent spree with major accounts like Airtel, Marico, Jagran, Mcdonald’s and Tata-AIG, Madison Media continues its dream run with TVS Motors joining list.
The prestigious account is pegged at approximately Rs one billion.
Madison Media has been awarded responsibilities for both media buying and media planning, including regional advertising. The account was given to Madison based on their strategic and balanced approach to both planning and buying, presented to the senior management of TVS along with the marketing team he agency informed. The account will be handled from Madison Media’s Bangalore office.
The TVS account has been handled by Universal McCann for the last 4 years.
Says Madison Media GM Ajit Varghese who controls the Bangalore operations of Madison Media, “We are delighted that Bangalore’s largest account has been won by us in stiff competition. We are confident that our innovative strategies and strong infrastructure will work well for TVS.”
Madison Communications chairman and managing director Sam Balsara gushed, “Madison Media offers its services to very few clients, and I am glad that Madison’s principled approach at pitches, is slowly but surely finding favour with large, media savvy clients”.
Madison Media handles a select number of large and prestigious clients including Coca-Cola, P&G, Godrej Consumer Products, Godrej Sara Lee, Kinetic, Hyundai, Playwin, ACER, Asian Paints, Kotak and Cadbury.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
