MAM
Madison bags Rs 1 billion TVS Motors account
MUMBAI: After its recent spree with major accounts like Airtel, Marico, Jagran, Mcdonald’s and Tata-AIG, Madison Media continues its dream run with TVS Motors joining list.
The prestigious account is pegged at approximately Rs one billion.
Madison Media has been awarded responsibilities for both media buying and media planning, including regional advertising. The account was given to Madison based on their strategic and balanced approach to both planning and buying, presented to the senior management of TVS along with the marketing team he agency informed. The account will be handled from Madison Media’s Bangalore office.
The TVS account has been handled by Universal McCann for the last 4 years.
Says Madison Media GM Ajit Varghese who controls the Bangalore operations of Madison Media, “We are delighted that Bangalore’s largest account has been won by us in stiff competition. We are confident that our innovative strategies and strong infrastructure will work well for TVS.”
Madison Communications chairman and managing director Sam Balsara gushed, “Madison Media offers its services to very few clients, and I am glad that Madison’s principled approach at pitches, is slowly but surely finding favour with large, media savvy clients”.
Madison Media handles a select number of large and prestigious clients including Coca-Cola, P&G, Godrej Consumer Products, Godrej Sara Lee, Kinetic, Hyundai, Playwin, ACER, Asian Paints, Kotak and Cadbury.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
