MAM
Madison bags real estate developer Neelkanth creative
MUMBAI: Sam Balsara’s Madison is on a roll. After pocketing a gaggle of accounts and being ranked as among the top media agencies in the country, it is the turn of its Creative to get into the act. Madison Creative has bagged the creative account of real estate developer Neelkanth. The size of the new acquisition was not known at the time of writing.
Says Neelkanth group knowledge worker Mukesh. M. Patel in an official commuinque, “We were looking for an agency that could provide us sound strategic advice and give us creatives that could project the strength and values of Neelkanth group that our prospective buyers could relate to. We decided on Madison Creative after we got the confidence that they are capable of meeting our requirements.”
Madison Communications executive director Prabha Prabhu says “We are delighted with the win of Neelkanth Group. It is a very challenging category, since in the real estate business, one expects immediate results even from release of a single ad.”
Madison Creative’s win of Neelkanth account follows the wins of those of Deccan Chronicle, Forbes Yellow Pages and Smart photography in the last two months, states in the media release.
Madison Creative is the full service agency of Madison World which also has specialist units in Media, PR, Outdoor, Rural, Retail and Entertainment with 375 communication professionals working in 8 cities across India.
MAM
Indigo appoints Aloke Singh as Chief Strategy Officer
Air India Express MD joins to steer global growth and operational efficiency.
MUMBAI: Indigo just recruited its next big strategist from the rival camp because when you’re chasing the skies, sometimes the best way to fly higher is to borrow the pilot who already knows the route. InterGlobe Aviation, parent company of IndiGo, announced on 23 March 2026 that its board has approved the appointment of Aloke Singh as Chief Strategy Officer. Singh, who most recently served as managing director and CEO of Air India Express, will lead enterprise-wide strategic planning, operational efficiency initiatives and the airline’s aggressive push into international routes.
Reporting initially to managing director Rahul Bhatia and later to Indigo’s incoming CEO Singh brings over three decades of experience across strategy, operations and commercial functions in aviation. At Air India Express he drove network expansion and performance turnaround, earlier roles at Air India and Oman Air sharpened his focus on long-term planning.
“Aloke brings an exceptional blend of strategic vision and operational depth,” Bhatia said. “His experience will be critical as Indigo seeks to build a more agile, resilient and future-ready organisation.”
The appointment arrives at a pivotal moment. Indigo, India’s dominant domestic carrier, has faced intense scrutiny after operational disruptions in December 2025 thousands of cancelled and delayed flights due to crew scheduling misalignments with new pilot fatigue norms triggering fines, passenger chaos and regulatory heat. Former CEO Pieter Elbers resigned in March 2026 citing personal reasons, though his exit followed sustained pressure from those setbacks and rising costs.
Singh described joining Indigo as “a pivotal moment” for both the airline and Indian aviation, as the carrier accelerates beyond its domestic stronghold into a more competitive global arena.
In an industry where turbulence is measured in both altitude and headlines, Indigo isn’t just hiring a strategist, it’s recruiting a steady hand to navigate from domestic dominance to international takeoff, one calculated flight plan at a time.
