MAM
Madhuri Dixit can’t stop humming and dancing to the Oral B jingle
MUMBAI: Known for her enigmatic and charming smile, Madhuri Dixit, the brand ambassador and Chief Smile Officer of Oral-B kick started the fourth edition of Smile India Movementby shooting for a dance videoat a mall in Mumbai. This is the first time that a Bollywood celebrity hasparticipated in a flash mob-styled performance. Shoppers were absolutely thrilled to witness the surprise star act. The jingle, sung by the National award winning playback singer Rekha Bhardwaj andchoreographed by the multi-talented Ganesh Hegde, captures the essence of how a‘bindassbateesi’ is the key to a beautiful life!
Themesmerizingdance moves of Madhuri not only brought smiles on faces, young and old, but also got them to forget their worries and join in the foot tapping number.The performance created astir among the audience and the mall reverberated with the cheering and applauding by the crowd while the enthusiastic Madhuriinteracted with audiences by encouraging them to match hersteps and her signature smile.
The passion with which the crowd reacted to the dance break out was overwhelming to witness. Everyone from youngsters tomothers, store staff to police inspectors dropped their personal errands and enjoyed the spectacle. Spectators got a glimpse of the fun side of Madhuri, who kept interacting with the dancers and joking around with the crew.
The catchy jingle, which is one of the key highlights of the video, truly caught her fancy. Madhuri couldn’t stop humming the melodyevenduring the breaks between shots. The jingle aimsto spread the message that a family which smiles together is truly a reflection of a happy and healthy family.
Commenting on her association with Oral-B Smile India Movement 4, Chief Smile OfficerMadhuri Dixit said, “I loved the overall experience of dancing with the crowd. Ittook me back to the memories of dancing on various pop numbers. In fact my dressing was very similar to what I wore for the Que Sera Sera video. The enthusiasm of the dancers and the crowd, kept all our energy levels high. It was a great experience to be shooting with friends and fans all around me, watching them enjoy it and bringing a smile to their faces. The Oral–B Jingle is so upbeat that even my children love itand hum it and then we all break into the signature step. I am truly proud to be associated with the Oral-B Smile India Movement 4 and encourage people to take better care of their family’s smile and ultimately their overall oral health. “
As India’s Chief Family Smile Officer, Madhuri believes a family that smiles together, stays together! So celebrate your family’s smile with the jingle through the link appended below –
https://www.youtube.com/watch?v=QWRsW7RpvZ8
MAM
Nandita Sinha to step down as Myntra CEO
Flipkart Group veteran’s exit triggers succession process at fashion e-commerce platform.
MUMBAI: When the fashion runway calls for a new lead, even long-serving captains eventually make way for the next season. Nandita Sinha is preparing to step down as chief executive of Myntra, according to a Moneycontrol report. Sinha, who has been with the Flipkart group since 2013, is expected to leave the company in the coming weeks. Her departure comes as the Walmart-owned e-commerce giant begins the process of identifying a successor.
The company has already started internal deliberations to finalise a replacement, with a decision likely in the near term. Sharon Pais, currently head of Flipkart Fashion and formerly chief business officer at Myntra, is widely seen as a strong contender for the role, sources told the publication.
Sinha’s next professional move remains unclear.
Before taking charge at Myntra, Sinha served as Vice President of Customer Growth, Media and Engagement at Flipkart. In that role, she led customer acquisition and growth initiatives, focusing on expanding the transacting customer base and driving consumer retention. She was also instrumental in building the Flipkart brand through a consistent customer value proposition and played a key part in driving the country’s largest shopping festival, The Big Billion Days.
Her exit marks the end of a significant chapter at the Flipkart Group, where she contributed to both core platform growth and Myntra’s fashion-focused strategy.
In the fast-paced world of Indian e-commerce, leadership transitions are as common as flash sales but they often signal the start of a fresh collection. As Myntra hunts for its next CEO, all eyes are on who will take the brand to its next stylish milestone.
