Brands
Madhurendra Malu appointed genesis vertical head at Hyundai
Hyundai taps luxury veteran to steer Genesis debut and growth
GURUGRAM: Hyundai Motor Company India has appointed Madhurendra Malu as vertical head for Genesis, tasking the seasoned auto executive with leading the luxury marque’s official entry and long term growth in the Indian market.
Based in Gurugram, Malu will oversee the brand’s end to end mandate, from luxury positioning and network strategy to crafting a high touch customer experience. The role puts him at the centre of Hyundai’s push to establish Genesis as a serious contender in India’s elite automotive segment.
He joins Hyundai after a short but high impact stint at JSW MG Motor India, where he served as head of sales and earlier as head of CEM and network development. During his time there, Malu helped build the MG Select premium retail format from the ground up. The initiative saw the appointment of 13 dealer partners and the launch of 15 showrooms across 14 cities, with spaces designed to feel more like art galleries than conventional car outlets.
In a farewell note to his MG colleagues, Malu described the experience as a defining chapter. He said the role demanded constant sprints from day one, spanning dealer development, marketing, sales, planning, strategy and execution. Despite the intensity, he called the journey deeply fulfilling and expressed pride in helping lay the foundation of a premium automotive brand in India.
Before MG, Malu held senior leadership roles at Škoda Auto Volkswagen India, where he led business and brand development as well as network expansion. He also spent over 16 years at Maruti Suzuki, rising through multiple regional and national sales roles, including commercial business head for the Nexa network in the southern region.
With experience across mass, premium and near luxury segments, Malu’s appointment signals Hyundai’s intent to treat Genesis not just as another launch, but as a carefully curated luxury play. As the brand prepares to enter the Indian market, all eyes will be on how this new captain steers the flagship.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
