Brands
Madhurendra Malu appointed genesis vertical head at Hyundai
Hyundai taps luxury veteran to steer Genesis debut and growth
GURUGRAM: Hyundai Motor Company India has appointed Madhurendra Malu as vertical head for Genesis, tasking the seasoned auto executive with leading the luxury marque’s official entry and long term growth in the Indian market.
Based in Gurugram, Malu will oversee the brand’s end to end mandate, from luxury positioning and network strategy to crafting a high touch customer experience. The role puts him at the centre of Hyundai’s push to establish Genesis as a serious contender in India’s elite automotive segment.
He joins Hyundai after a short but high impact stint at JSW MG Motor India, where he served as head of sales and earlier as head of CEM and network development. During his time there, Malu helped build the MG Select premium retail format from the ground up. The initiative saw the appointment of 13 dealer partners and the launch of 15 showrooms across 14 cities, with spaces designed to feel more like art galleries than conventional car outlets.
In a farewell note to his MG colleagues, Malu described the experience as a defining chapter. He said the role demanded constant sprints from day one, spanning dealer development, marketing, sales, planning, strategy and execution. Despite the intensity, he called the journey deeply fulfilling and expressed pride in helping lay the foundation of a premium automotive brand in India.
Before MG, Malu held senior leadership roles at Škoda Auto Volkswagen India, where he led business and brand development as well as network expansion. He also spent over 16 years at Maruti Suzuki, rising through multiple regional and national sales roles, including commercial business head for the Nexa network in the southern region.
With experience across mass, premium and near luxury segments, Malu’s appointment signals Hyundai’s intent to treat Genesis not just as another launch, but as a carefully curated luxury play. As the brand prepares to enter the Indian market, all eyes will be on how this new captain steers the flagship.
Brands
Hyundai India posts record February sales of 66,134 units
Domestic sales hit 52,407 (plus 9.8 per cent YoY) and exports 13,727 (plus 24.8 per cent YoY) in Feb 2026.
MUMBAI: Hyundai India just floored the accelerator because when February sales hit an all-time high, even the calendar wants to take a victory lap. Hyundai Motor India Limited (HMIL) reported its highest-ever February sales since inception, clocking 66,134 units in February 2026, a robust 12.6 per cent year-on-year growth. The figure comprises domestic sales of 52,407 units (up 9.8 per cent YoY) and exports of 13,727 units (up 24.8 per cent YoY), marking the strongest February performance for both total and domestic volumes in the company’s history.
HMIL MD & CEO Tarun Garg said, “We kicked-off 2026 on a high note achieving our highest-ever monthly sales in January and the momentum continues in February. With a total sales (domestic plus exports) of 66,134 units, the highest for any February in our history, we posted a robust growth of 12.6 per cent YoY. This includes domestic sales of 52,407 units, also the highest-ever February sales since inception.”
The results reflect HMIL’s strong product momentum, growing export footprint, and focus on connected technology and ownership experience as the company nears 30 years in India. As one of the country’s leading passenger vehicle makers, the February numbers underline sustained demand across segments and markets, with exports showing particularly sharp acceleration.
In a market where every month counts toward yearly targets, HMIL’s February surge isn’t just a number, it’s proof that when the road gets busy, Hyundai knows exactly how to keep the pedal down and the smiles wide.
