MAM
Madhur raises awareness of ‘safe & untouched’ packaged sugar with #LooseNahiMadhurSahi
MUMBAI: MadhurPure & Hygienic Sugar has recently unveiled a new campaign on Madhur Sugar #LooseNahiMadhurSahi in collaboration with BC Web Wise to promote purchase of untouched sugar in India. The ad campaign delivered a clear message of safety in hygiene and drives awareness towards Madhur sugar’s benefits of it being completely untouched by hand, along with the 5S guarantee of "Safed, Shudh, Samaan, Surakshit and Sulphur-free".
The aim of the campaign is to reach out to consumers with the clearly defined value proposition of Madhur Sugar. At this time when everyone is supposed to maintain social distancing to stay safe, Madhur Sugar’s campaign reiterates the importance of purchasing clean and packaged goods.
Madhur Sugar president and business head Satbir Singh Sindhu said, “Our intent with this campaign is to educate consumers about why it is imperative to graduate to packaged staples from a trusted brand like Madhur sugar. Through this campaign we are trying to impress upon all buyers, that hygiene is the first step to health and safety. It is advisable to cut down the purchase of loose staples like sugar completely and instantly graduate to Madhur sugar, which is completely untouched by hand. One can wash vegetables, pulses and rice, but sugar cannot be washed so ensuring you only bring home a trusted brand like Madhur is critical. Madhur sugar follows all the guidelines given by the government and we will continue to ensure delivery of the safest and most hygienic sugar to our customers.”
In India, most of the people purchase loose products from supermarkets and local groceries which are exposed to dust, contamination and have possibilities of being handled by unclean hands. This is clearly a health hazard, especially in these times. Madhur Sugar wants to reiterate how important it is to use, packaged products that are completely untouched by hand.
Talked about the campaign, BC Web Wise founder and MD Chaaya Baradhwaaj said, "We aimed at making the women and homemakers realise by themselves to make informed choices! We are expecting a behavioural change through this campaign. The media platforms were strategically selected where our key target audience and decision-makers were present the most across various digital touchpoints. With this, our campaign is estimated to reach over 11 million women."
This campaign also includes celebrities like Soha Ali Khan, Karishma Tanna, Anita Hassandani and Surbhi Jyotito promote it via their social media and tapping a popular show on ZEE “Mrs. Mukhyamantri” for sponsorship. Regional communication was also vital to take such a campaign to a higher level. The campaign includes ads on Digital OTT platforms like; Sony Liv app, Zee5 app and Voot too in four languages (Hindi, Gujarati, Marathi & Hinglish). To drive awareness and heighten the reach further, it will be promoted via Facebook Ads, google display ads.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
