MAM
Madchatter Brand Solutions joins forces with MetaMorph as PR partner for Chhalaang 2.0
Mumbai: Madchatter Brand Solutions, an integrated communications firm, proudly announces its strategic alliance with MetaMorph, a 360° HR Advisory firm as the official PR Partner for the revolutionary initiative, Chhalaang 2.0, India’s largest Women-only Hackathon. Scheduled for April 6th, 2024, at the venue partnered with Microsoft for Startups in Bengaluru, Chhalaang 2.0 is poised to be the epitome of women’s empowerment in the tech sphere. Participating in this groundbreaking event are esteemed brands, with Gameskraft as the title sponsor, and other participants including Bureau, Groww, Veera, and DMI Finance.
With a mere 10 per cent of the Indian tech workforce currently comprising women, the urgent need for dedicated initiatives to boost this number is indisputable. Chhalaang, MetaMorph’s flagship program, emerges as a powerful catalyst to elevate women’s participation in the Indian tech workforce. Building on the triumph of its inaugural season, which saw a remarkable 5,000 applicants and 250+ women participating, Chhalaang 2.0 is set to make an even more resounding impact, projecting over 10,000 applicants and welcoming more than 500 women on the final day.
A stellar panel of judges, featuring Yubi chief data officer Mathangi Sri Ramachandran; Licious chief product & technology officer Ajit Narayanan; Swiggy AVP, new initiatives Shivangi Srivastava, Atlassian head of engineering for commerce Sonia Parandekar, and Plum co-founder Saurabh Arora, will preside over the hackathon, ensuring fairness and expertise in the selection process. The hackathon offers participants the chance to win from a prize pool worth up to Rs 8 lakhs, sponsored by Plix, Plum, Luzo, Frido and Purplle.
Madchatter Brand Solutions founder Rachna Baruah expressed enthusiasm about the collaboration, stating, ‘We are thrilled to partner with MetaMorph for Chhalaang 2.0. This hackathon represents a powerful initiative towards fostering diversity in the workforce. We believe in the potential of this platform to bring about positive change and provide deserving women with the recognition they deserve in the tech workforce.
MetaMorph founder partner Sanam Rawal & MetaMorph core team member heading acquisition & diversity initiative Swati Gupta said, “Chhalaang is not just a hackathon; it’s a movement to reshape the narrative for women in technology. Our collaboration with Madchatter Brand Solutions reinforces our commitment to amplifying the impact of Chhalaang 2.0. Together, we aim to inspire, connect, and propel women in tech towards new heights.”
GamesKraft founder Prithvi Raj Singh said, “Since inception, we’ve supported Women Krafters in pursuing their career aspirations. Partnering with MetaMorph’s Chhalaang 2.0 elevates our commitment as we host talented women coders, shaping the future of tech. Krafterhood thrives on diversity and inclusion, and this is just the beginning!”
Registration link to Chhalaang 2.0: http://tinyurl.com/inmail1.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
