MAM
Maaza launches new ad campaign with Imran Khan & Parineeti Chopra
MUMBAI: Coca-Cola India is launching a new communication campaign for Maaza, featuring Imran Khan and Parineeti Chopra, the new ambassadors for the brand.
The campaign themed “Har Mausam Love, Har Mausam Aam” has been conceptualised and created by Leo Burnett (Delhi) and directed by Jayant Rohtagi.
Coca-Cola India and South West Asia vice president- Juice business Asia Neeraj Garg said, “Over the years, Maaza, through its strong heritage and consistent communication campaigns has become synonymous with mangoes in the hearts and minds of consumers.. With the new campaign, we are scaling up the brand‘s philosophy by bringing in the element of ‘Love‘, to add an interesting and refreshing twist to Maaza‘s promise of ‘Har Mausam Aam‘”.
Taking forward Maaza‘s “Har Mausam Aam” theme in 2012, the brand is now adding a touch of love to its new campaign for 2013 by drawing a parallel between “love” and “mangoes”. Maaza believes that love for mangoes should not be constrained by the mango season which comes only for three months in a year.
Leo Burnett ECD -New Delhi Sainath Saraban added, “We have built the 2013 thematic campaign for brand Maaza, based on the analogy of love for mangoes. Just like love, one should be able to relish mangoes in every season and Maaza embodies just that. Maaza really is a mango experience available 365 days in a year”.
As Maaza‘s brand ambassador, Khan and Chopra will be associated with a range of consumer activation and marketing programs, helping build brand love and enrich the brand experience.
In addition to leveraging mass media advertising, integrated communication plan includes roll out of a range of initiatives including out-of-home (OOH) media, digital, point of sale merchandise and on-the-ground initiatives across all key markets.
Titled ‘Switty‘, the film is set in winters and it portrays Chopra as a beautiful young girl who is crazy about mangoes. Even though there are countless boys in the neighbourhood eager for her attention, she coyly mentions that her heart will belong to the one who can get her mangoes even in off-season. Here‘s where Khan scores over all others by satiating her love for mangoes with the all-season mango delight in a bottle – Maaza.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR:Â Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
