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MAA Bozell implements TQM process
BANGALORE: MAA Bozell has announced the introduction of TQM – Total Quality Management – for all its processes.
TQM is highly prevalent in the sectors of manufacturing and hospitality and has now moved its way into the advertising industry with MAA Communications Bozell. The MAA group claims to being its first follower.
In TQM, each individual is given ownership of his/her process and is provided with tips and the required tools to improve the quality of work. This facilitates continuous improvement of processes resulting in specialised quality and faster deliveries at every level. TQM is a yardstick to measure the precision of the processes.
Chairman of the MAA Group Bunty Peerbhoy has been quoted in the official release as saying, “We are looking at continuous improvement in three areas with the help of TQM; quality, accuracy and faster delivery to our clients. We do this by empowering all employees to take ownership of existing processes and continuously find ways to improve/change these processes.”
TQM is highly prevalent in the sectors of manufacturing and hospitality and has now moved its way into the advertising industry with MAA Communications Bozell. The MAA group claims to being its first follower.
This Japanese Technique of Kaizen is used to train the employees once a week for an hour at MAA. TQM is a management technique that aims at energizing and empowering every individual in the organisation, states an official release.
MAM
WPP appoints Kyoko Matsushita as APAC CEO of WPP Creative
Former Japan CEO and Essence Global leader takes regional helm.
MUMBAI: Kyoko Matsushita just went from running Japan to captaining the entire APAC creative fleet because when you’ve already conquered one island nation, the next logical step is to steer a whole continent. WPP has appointed Kyoko Matsushita as APAC CEO of WPP Creative, effective immediately. She succeeds her previous role as CEO of WPP Japan, which she held since April 2022.
Matsushita brings a formidable track record in global media and creative leadership. Before joining WPP Japan, she served as Global CEO of Essence Global, having first joined the agency in 2014 as its inaugural APAC CEO. She was later promoted to global chief client officer, where she oversaw client services, satisfaction, and both organic and new business growth. Her earlier career includes senior roles at Sony, Electronic Arts and Gree UK, as well as a stint at Leo Burnett. She holds a master’s degree from the London School of Economics and Political Science.
Announcing the move on Linkedin, Matsushita described APAC as “a hotbed of creativity and potential” and expressed her excitement about working with teams across the region “to reimagine client growth” and “collaborate, learn, and co-create the future of creativity.”
The appointment strengthens WPP’s creative leadership in one of the world’s fastest-evolving markets, where Matsushita’s blend of regional expertise, global perspective and client-focused innovation is expected to drive the next phase of growth for WPP Creative across APAC.
In an industry where creativity knows no borders, WPP has chosen a leader who has already built bridges from Tokyo to London and back tasked with turning the entire Asia-Pacific region into one seamless canvas of ideas.
