Brands
M5 Entertainment plays a pivotal role in Parineeti Chopra’s investment in Clensta
Mumbai: In a deal that was facilitated by M5 Entertainment, talented and versatile Bollywood actress Parineeti Chopra has turned entrepreneur with her recent strategic investment in Clensta. Sonya V Kapoor and Amrita Mendonza, founders of M5 Entertainment are the brains behind this deal between Chopra and Clensta, a science-backed personal care brand that integrates nature with technology, is revolutionising the health and personal care industry with its affordable and innovative range of sustainable products.
“It brings us great pride that M5 Entertainment was the driving force behind this business deal. Off the bat, we knew that this was something special and are happy that we facilitated Parineeti’s first venture into the realm of being an investor and partner with Clensta. Both Puneet and Parineeti have the same vision and this is a great fit. We are really excited to see where this association will go,” said Kapoor.
M5 Entertainment associates itself with brands as a strategic partner and helps them connect with the right celebrities to endorse their products. M5’s core strength lies in taking the right endorsements to the right celebrities that lead to successful alliances between the two. Not only do they operate in the endorsement space but also help celebrities make the right brand investments to become partners in the business.
“I am thrilled to announce a personal investment I’ve made in Clensta and I’m very excited to be a part of Clensta. Apart from revolutionising the personal care space in India with its innovative and sustainable range of products, Clensta is a brand that stands for attributes I personally endorse of being environmentally conscious, ethical and sustainable,” said Chopra.
Clensta’s mission is to provide consumers with clean, effective and sustainable solutions that enhance their well-being while minimizing the carbon footprint. It offers a range of health and personal care products in the wellness, hair-care, skin- care, eye-care, lip-care and body-care categories combining cutting-edge science with eco-friendly formulations.
“We are thrilled that M5 Entertainment has facilitated Parineeti Chopra to join the Clensta team as a partner and investor. M5 Entertainment perfectly understands the ethos of our brand as Parineeti’s aptitude as an investment banker made for a perfect fit with our brand. Its amazing to work with Sonya and Amrita as our partners in this new chapter of our journey,” said Clensta founder Puneet Gupta to welcome Chopra.
Since its launch, Clensta has raised over $14 million in funding from investors like IAN and IAN Fund, IPV, VCats and Hem Securities which it is pumping back into the business to expand the inventory and customer base adding Parineeti Chopra as an investor and partner of the brand.
“M5 Entertainment has earned yet another feather in its cap by bringing the world of business and entertainment even closer. I thank Clensta for trusting us with this milestone as they welcome Parineeti Chopra as the investor and partner. This becomes a huge step forward and can possibly encourage more celebrities to get involved in the business side of things,” said Mendonza.
M5 Entertainment is an all women led celebrity and brand collaboration agency. At the helm of the agency are two female entrepreneurs, Sonya V. Kapoor and Amrita Mendonza that have extended their reach all over the North with celebrities such as Kareena Kapoor, MS Dhoni, Kiara Advani, Siddharth Malhotra, Taapsee Pannu, Disha Patani, Neha Dhupia, and southern superstars such as Samantha Prabhu, Pooja Hegde, and Rakulpreet. Along with their ongoing brand deals, M5 Entertainment have also produced ‘Ek Chup’ under the same banner which was met with critical acclaim and have a content slate that is under wraps at the moment. M5 Entertainment aims to become a powerful content studio in the upcoming years and will be soon announcing their projects in the space of OTT and films.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
