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m/SIX partners with Dindigul Thalappakatti to provide complete media solutions
Gurgaon: m/SIX, GroupM’s youngest outcome-based agency, has partnered with South Indian restaurant chain Dindigul Thalappakatti to handle its creative and integrated media duties. The agency will be responsible for strategy, creatives, media planning, social & performance management of the brand.
Speaking on the association, m/SIX India’s head and senior VP Saket Sinha said, “Team m/SIX is delighted to have a legacy restaurant chain on board. The food industry has always been India’s favorite and is always at the forefront. With m/SIX’s data intelligence and our DNA ‘Xcellerator’, we will take the brand to newer heights. With Dindigul Thalappakatti’s wide presence in India and internationally, and our team’s enthusiasm, m/SIX will further strengthen the restaurant’s position and derive significant outcome.”
Dindigul Thalappakatti CEO Ashutosh Bihani said, “We at Dindigul Thalappakatti ‘DT’ are proud of serving unique and authentic food to customers made out of our safeguarded secret recipes of over three generations. As we fast forward our growth in various parts of Southern India and Sri Lanka, we are happy to partner with ‘m/SIX’ as our media agency. m/SIX’s agility and consumer-centric approach made us confident of maintaining our leadership in our home market and achieving similar brand relevance in identified target markets.”
The restaurant’s deputy brand manager, Anita Gupta said, “DT has embarked upon an exciting journey of growth and expansion. We are certain that m/SIX’s strategic vision and deep domain understanding of the category will help the brand unlock new growth levers. We are all excited and looking forward to a great journey ahead.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
