Brands
M Baazar onboards Kriti Sanon as their brand ambassador
Mumbai: M Baazar, one of Eastern India’s leading fashion retailers, proudly announces its partnership with Bollywood’s dynamic diva, Kriti Sanon, as their newest brand ambassador. They have also chosen Pavail Gulati as the other new face for the brand.
Most recently awarded with a National Film Award for her work, Kriti Sanon is also a two-time Filmfare Award winner and also finds her place among the elite in Forbes India’s Celebrity 100 list of 2019. Known for her captivating on-screen performances and charismatic persona, she effortlessly blends chic, boldness, and versatility, establishing herself as a definitive fashion icon in the Indian film industry making her the perfect choice for M Baazar.
Expressing her excitement about the collaboration, Kriti said, “When I discovered the exquisite collection at M Baazar, I was instantly drawn to its contemporary flair and fashion, which resonates perfectly with my sense of style.”
Pavail Gulati, known for his stunning performances in Bollywood movies, echoed Kriti’s enthusiasm: “M Baazar’s dedication to offering the latest trends and quality apparel is commendable. I’m thrilled to be part of a brand that exudes elegance and style.”
M Baazar CMD Sanjay Saraf stated, “We’re so happy to have Kriti Sanon and Pavail Gulati join our brand. We’re proud and excited about this partnership and believe it will elevate fashion to new levels.”
With a network of 155 plus stores spanning nine Indian states, M Baazar curates a diverse range of menswear, ladieswear, kidswear, and accessories, catering to the fashion-forward generation of today. The collaboration with Kriti Sanon and Pavail Gulati is poised to elevate the brand to greater heights, setting new benchmarks in fashion and style.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
