Brands
M Baazar onboards Kriti Sanon as their brand ambassador
Mumbai: M Baazar, one of Eastern India’s leading fashion retailers, proudly announces its partnership with Bollywood’s dynamic diva, Kriti Sanon, as their newest brand ambassador. They have also chosen Pavail Gulati as the other new face for the brand.
Most recently awarded with a National Film Award for her work, Kriti Sanon is also a two-time Filmfare Award winner and also finds her place among the elite in Forbes India’s Celebrity 100 list of 2019. Known for her captivating on-screen performances and charismatic persona, she effortlessly blends chic, boldness, and versatility, establishing herself as a definitive fashion icon in the Indian film industry making her the perfect choice for M Baazar.
Expressing her excitement about the collaboration, Kriti said, “When I discovered the exquisite collection at M Baazar, I was instantly drawn to its contemporary flair and fashion, which resonates perfectly with my sense of style.”
Pavail Gulati, known for his stunning performances in Bollywood movies, echoed Kriti’s enthusiasm: “M Baazar’s dedication to offering the latest trends and quality apparel is commendable. I’m thrilled to be part of a brand that exudes elegance and style.”
M Baazar CMD Sanjay Saraf stated, “We’re so happy to have Kriti Sanon and Pavail Gulati join our brand. We’re proud and excited about this partnership and believe it will elevate fashion to new levels.”
With a network of 155 plus stores spanning nine Indian states, M Baazar curates a diverse range of menswear, ladieswear, kidswear, and accessories, catering to the fashion-forward generation of today. The collaboration with Kriti Sanon and Pavail Gulati is poised to elevate the brand to greater heights, setting new benchmarks in fashion and style.
Brands
KITKAT India teams up with One Piece for anime-led campaign push
On-pack characters and digital film tap into India’s fast-growing anime wave
MUMBAI: KITKAT India has joined forces with the globally popular anime One Piece, rolling out a new campaign that brings fan-favourite characters onto its packaging in a bid to connect with India’s rapidly expanding anime audience.
The collaboration sees iconic characters from the series featured on KITKAT packs, adding a playful twist to the brand’s long-standing “take a break” proposition. By blending pop culture with confectionery, the campaign aims to make everyday breaks feel a little more adventurous.
The launch is anchored by a digital-first film released across YouTube and Meta platforms, supported by a broader push spanning outdoor media and interactive social content. The multi-platform rollout reflects a clear attempt to meet younger audiences where they already spend their time.
Nestlé India head confectionery business Gopichandar Jagatheesan said, “Anime is a rapidly growing genre in India, and we are excited to collaborate with one of the most popular shows, One Piece. Having championed breaks for decades, KITKAT now takes them to the next level, making every break more epic with the world of One Piece.”
The move comes at a time when anime is shifting from niche interest to mainstream entertainment in India, with brands increasingly tapping into its cultural currency to stay relevant with younger consumers.
By pairing a globally loved anime with an equally recognisable chocolate brand, KITKAT’s latest outing signals a simple idea with strong appeal. In a crowded market, even a small break can turn into a big moment when it comes with a side of fandom.
