MAM
Lycra MTV Style awards promos at Pantaloons Gurgaon
NEW DELHI: Customers at the Pantaloon Retail (India) Limited (PRIL) located at Sahara Mall Gurgaon, were in for exciting time when MTV VJs Cyrus Broacha and Ramona visited the store. The duo gave away passes for the Lycra MTV Style Awards party at Maurya Sheraton. The passes were given to the lucky winners who had filled up forms at Pantaloons, to qualify for the lucky draw.
A press release says that before giving away the passes both the MTV VJs proceeded to check out the merchandise at Pantaloons. The release quotes VJ Ramona as saying ‘Pantaloons rocks’. The release also adds that Broacha was his usual self providing moments of fun and laughter. Broacha also shook hands and spoke to some kids who were present at Pantaloons; he even started talking to a mannequin and even went ahead and picked it up.
The release also states that the Pantaloons store in Gurgaon spread over an area of around 15,000 sq ft. The store claims that its plush interiors and sprawling space has an international look with an Indian feel.
From a humble beginning in 1987, Pantaloon has today evolved as a leading manufacturer-retailer in the country with 13 Pantaloons stores operational across Kolkata, Mumbai, Pune, Chennai, Hyderabad, Nagpur, Kanpur, Ahmedabad, Gurgaon and six ‘Big Bazaar’ hypermarkets one each in Bangalore, Gurgaon, Hyderabad, Kolkata and two in Mumbai
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
