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LV Vaidyanathan elevated as P&G India CEO

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Mumbai: Procter & Gamble (P&G) on Tuesday announced that LV Vaidyanathan will take over as chief executive officer for its operations in India from 1 July.

Vaidyanathan will take over from Madhusudan Gopalan, who is going to take on an important leadership role within P&G as senior vice president – grooming & oral care, P&G Japan & Korea. During his four-year tenure at the helm of P&G India, Madhusudan led the transformation of the business to consistently deliver sustainable top and bottom-line growth, according to the company.

An alumnus of IIM Ahmedabad, Vaidyanathan started his journey with P&G in 1995 as an intern and joined the India Sales team straight from campus in 1996. He has more than 26 years of experience across diverse geographies and cultures like India and ASEAN countries including Singapore, Philippines, Thailand and Vietnam. He is currently leading the P&G business in Indonesia as CEO where he has been responsible for industry-leading growth and value creation for the company. Under his leadership, the Indonesian business has transformed to become value accretive for the parent company and has overtaken a formidable competitor in the market by turning around the share gap in the last four years. A passionate advocate for Equality and Inclusion, under his leadership, P&G has achieved the milestone of having 50 per cent women representation in their leadership team, the company shared. Vaidyanathan has also served as the chairman of Indonesia Chapter of US ASEAN Business Council.

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“It is a moment of great pride for me to come back to India and spearhead the P&G business,” said LV Vaidyanathan. “I am looking forward to being back in the market, learning more about the Indian consumers and serving their needs. For us, going forward, it will be important to continue the focus on our strategy which is delivering consistent results. We will continue to drive productivity improvements to fund investments in innovation and help drive balanced top-and bottom-line growth. As a focused and agile and accountable organisation operating at the speed of the market, we will also aim to lead constructive disruption across the value chain in the industry.”

Madhusudan has been heavily invested in developing young Indian talent and grooming Indian talent for international roles within the company. Under his leadership, the company launched its ‘P&G Suraksha India’ program towards Covid relief where it contributed towards vaccine doses, oxygen concentrators, masks, and sanitizers for the protection of frontline workers and underprivileged communities. He has been instrumental in sharpening the company’s focus on environmental sustainability and P&G recently became one of the first FMCG companies in the country to achieve ‘plastic packaging waste neutrality,’ stated the FMCG major.

“It has been a great honour to lead the P&G business in India, my home country where I started my P&G career. The four-year journey has been an enriching and rewarding one and I’m proud of what we have achieved together as the India team. I am delighted with the appointment of LV Vaidyanathan as my successor, one of India’s home-grown talents who I firmly believe has the right expertise to lead the growth of our business in India in the years to come. I am confident that he will continue to lead the P&G India business to greater heights and in turn, incrementally contribute to the overall growth for the parent company,” said Madhusudan Gopalan.

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“I want to thank Madhusudan for his outstanding leadership of the India organisation over the last four years and the transformation of the business to delivering consistent balanced growth and value creation,” P&G president for Asia Pacific, Middle East, and Africa Magesvaran Suranjan said. “Not only has his leadership been exemplary to guide the company through the pandemic, but he is also leaving the business well-positioned to win in India for years to come. I am thrilled with LV Vaidyanathan’s appointment as the India CEO, who has been an integral part of the P&G growth story for well over two decades. The moves for both Madhusudan and LV are testament to the strength of Indian talent and India’s importance as a talent factory for P&G globally.”

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Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal

Tax authorities flag alleged misclassification of restaurant services

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MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.

The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.

The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.

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In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.

The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.

Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.

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The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.

The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.

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