MAM
Luxor launches Excel 100 Permanent Marker
BANGALORE: Luxor Writing Instruments Pvt. Ltd. (LWIPL) has introduced the new range of EXCEL 100 Permanent Markers. The new brand comes at a suggested retail price of Rs. 20.
The company in an official release claims that the newly launched Excel 100 Permanent Marker has features like a dry safe ink which can write smoothly and without drying, even if the marker is left uncapped for 24 – 36 hours.
The new Excel 100 Permanent Marker is well suited for virtually every project when permanence and color are important. The permanent ink that is fade and water resistant, enable the Makers to write on diverse materials like wood, metal, glass, plastic, card, paper, rubber, OHP Films, fabric, X-rays, CD’s etc. Not only does this Excel 100 Permanent Marker reinforced clip prevents loss, it has a spectrum of colors too, the release adds.
LWIPL Vice-President Pooja Jain said, “The new Excel 100 Permanent Marker, the latest addition to the Luxor portfolio of markers, with its superior features, reiterates the company’s commitment of providing the best at the most affordable prices. Anyone who uses Luxor products quickly feels the quality difference of these markers.”
MAM
Deep Chhabria steps up to APAC creative lead at Netflix
Veteran marketer expands role from India+SEA to oversee creative across Asia-Pacific after four-plus years at streamer.
MUMBAI: Deep Chhabria is levelling up at Netflix proving that when it comes to creative partnerships, he’s got the whole binge-watching region on speed dial. The streaming giant has elevated Chhabria to APAC creative lead, expanding his remit beyond his previous focus on India, South East Asia, Taiwan, and Hong Kong. Having clocked over four years with Netflix, he’s been the mastermind behind some of the platform’s most talked-about brand tie-ups in the region.
Standout collaborations under his watch include the Stranger Things 5 x Instamart mash-up, the cheeky Ba***ds of Bollywood activations with Boat and Airtel, Squid Game 2 hook-ups featuring Knorr, 5 Star, and Swiggy, plus the 4700 BC x Netflix play. He’s also driven key distribution deals like Netflix on Vi and Airtel Prepaid, blending content buzz with real-world accessibility.
With roughly 14 years in the game, Chhabria’s CV boasts stints at top agencies such as BBH India, Ogilvy & Mather, and Saatchi & Saatchi honing the craft that makes ads feel less like sales pitches and more like must-watch episodes.
Outside the office, he’s no stranger to the spotlight, a tutor at Miami Ad School in Mumbai, where his students have scooped gongs at Portfolio Nights, The One Show, and D&AD. Oh, and he’s a stand-up comedian who’s notched over 500 gigs across India and the US, even landing spots on Comedy Central India because apparently juggling global campaigns and killer punchlines is just another day at the desk.
The promotion underscores Netflix’s push to keep its APAC creative edge sharp amid fierce competition in the streaming wars. For Chhabria, it’s less a step up and more a wider canvas ready to script the next chapter of binge-worthy marketing magic across the region.
