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Lux posts Rs 23.9 cr Q1 profit as revenue slips to Rs 613.6 cr
MUMBAI: Lux Industries may be in the business of keeping India snug, but its June quarter performance proved it can hold its own even when topline shrinks. The Kolkata-headquartered innerwear giant reported a standalone net profit of Rs 3.92 crore for the quarter ended 30 June 2025, down from Rs 48.17 crore in the March quarter but only moderately lower than the Rs 34.56 crore booked a year earlier.
Revenue from operations stood at Rs 604.49 crore (including Rs 3.34 crore in other operating income), a drop from Rs 819.14 crore in the preceding quarter but up from Rs 535.3 crore in Q1 FY25. Total income came in at Rs 613.55 crore.
The quarter saw cost of materials consumed jump to Rs 423.09 crore, while subcontracting and jobbing expenses held high at Rs 188.52 crore. A sharp Rs 199.44 crore reduction in inventories helped cushion the impact on margins. Other expenses fell sequentially to Rs 106.28 crore from Rs 139.38 crore, with employee costs at Rs 42.20 crore.
Finance costs edged up to Rs 6.23 crore, while depreciation stood at Rs 7.09 crore. The company’s total expenses were Rs 582.40 crore, leading to a profit before tax of Rs 31.15 crore.
Tax outgo for the quarter was Rs 7.23 crore, translating to an earnings per share (EPS) of Rs 7.95 well below March’s Rs 16.02 but reflecting stability given the seasonality in the hosiery and innerwear business.
With a paid-up equity capital of Rs 6.26 crore and reserves of Rs 1,740.36 crore, Lux remains comfortably capitalised. For the full year ended March 2025, the company had clocked Rs 2,565.69 crore in revenue and Rs 166.09 crore in net profit.
Lux’s Q1 may not have been a blockbuster, but in an industry often pulled and stretched by raw material prices, seasonality, and consumer sentiment, the numbers suggest a company keeping its fit just right.
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Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
