MAM
Luminous and VML India- theKhushiyon ka Gharjourney
With over 3 decades of expertise, Luminous Power Technologies is the leading power and home electrical specialist in Indiaofferinga vast portfolio from power back up solutions to home electrical offerings. In the past few years, the company has successfully launched various products in the market, becoming “A Home Electrical Specialist”.
At the end of 2017, Luminous Power technologies partnered with VML India to launch their first brand campaign: Khushiyon ka Ghar, staging Luminous as the brand that powers Happy Homes.
Since then, with the focus of their consumers at the center, VML and Luminous embarked on a journey to create a poetic storytelling piece,witnessing a young couple buildingtheir dream home, with Luminous playing a crucialrole, brightening theirhome and their hearts.
From the beauty of the storytelling to the cinematography and creative musical score, every detail has been individually crafted. The piece stages a fairy fantasy Kerala, with a soundtrack specifically tailored for this heartfelt film.
The agency’s creative team crafted the brand’s anthemlyricsand the melody was brought to life with two of the most renowned Bollywood artists. Clinton Cerejo gave depth to the verses by composing the musical score while Sonu Nigam, a natural choice to reach a broader audience across the country, enlivened the melody with his interpretation.
It culminated with a magic mix that embarks the audienceon Luminous’ happy home journey. The campaign film was released on April 3rd on the brand’s Facebook and Youtube pages.
Link to the video: https://www.facebook.com/myluminous/videos/1869118523148338/
Sachin Bhalla , Vice President Marketing at Luminous commented – “We, at Luminous strongly believe that happiness should reside in every home which is what Khushiyon ka Ghar is all about. We are proud to present this brand anthem as we had a strong story to tell beyond products. When VML came back to us with their pitch, where they actually wrote and performed the song, we knew this would be our brand anthem. Sonu Nigam of course was our first choice and we hope everyone loves the song as much as we do”
Amandeep Singh, Business Director at VML added “It has been a dream project for us at VML and we are so delighted by the end result. It has always been a pleasure working with Sachin, Ruchika and team at Luminous, where you always have a synergy between the agency and client team.”
1) Credits
Client – Luminous
Sachin Bhalla – VP Marketing
Ruchika Gupta – AVP Marketing
Riti Sinha – Digital Lead
Agency – VML India
Creative Agency: VML
Creative Head: Venkatagiri Rao
Creative: Alok Banerjee, AshankPatkar, Vinayak Kohli, Sunil Shinde, Ricardo D’Silva
Lyrics: Alok Banerjee
Production Manager: Saurabh Pal
Country Head: Udit Bhambri
Business Director: Amandeep Kochar
Account Manager: Gaurav Tuli
Production House: Infamous People
Director: ShihabKarim
Producer: AmarendraSIngh
Music Director: Clinton Cerejo
Singer: Sonu Nigam
Colour correction and Grading: SwapnilPatole
Post Studio: Famous
VFX: Spectrum Studios
Online Editor: Abhilesh
DOP: Archit Patel
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
