Digital
Luma AI Unveils Ray3.14, revolutionising AI video creation
MUMBAI / PALO ALTO: Luma AI has raised the bar for AI video with the launch of Ray3.14, the latest update to its acclaimed Ray3 model. Built for professional creators, the model delivers native 1080p video, generates content four times faster, and slashes per-second costs by three, effectively ending the long-standing trade-off between quality, speed, and price.
Ray3.14 is designed for animation-heavy and cinematic workflows, offering unmatched stability, motion fidelity, and consistency across frames. While other models often struggle with flicker, drift, or inconsistencies, Ray3.14 keeps characters, environments, and styles coherent, producing smooth, production-ready outputs that can move straight into editorial and distribution pipelines.
The model’s advanced reasoning engine now applies even more powerfully to animation and professional video, maintaining detail and coherence across complex scenes. This allows creative teams to shift from experimentation to execution with confidence, whether producing commercials, cut-downs, or full-length content.
“Ray3.14 is built for creators who demand animation and video to behave like real production assets. By combining native 1080p, faster speeds, and cost-effective per-second pricing, we are giving filmmakers and advertisers a tool they can trust for real-world workflows,” said Luma AI CEO and co-founder Amit Jain.
With its combination of speed, stability, and affordability, Ray3.14 sets a new standard for AI-powered video, making professional-grade animation and video accessible at scale while giving creative teams the freedom to iterate faster and produce more polished work than ever before.
Digital
Ethical AI must benefit society, not dominate it, says WFEB chief Sanjay Pradhan at IAA event
At Mumbai event, ethics expert urges businesses and governments to shape AI responsibly
MUMBAI: Artificial intelligence may be racing ahead at lightning speed, but its direction must still be guided by human conscience. That was the central message delivered by Sanjay Pradhan, president of the World Forum for Ethics in Business (WFEB), during the latest edition of IAA Conversations held in Mumbai.
The session was organised by the International Advertising Association (IAA) and the Artificial Intelligence Association of India (AIAI) in association with The Free Press Journal at the Free Press House on 7 March. Addressing a packed audience, Pradhan called for stronger ethical leadership to ensure AI remains a tool that benefits humanity rather than one that governs it.
“Artificial intelligence has rapidly become one of the most powerful technologies humanity has created,” Pradhan said. “It is unlocking breakthroughs in medicine, science and creativity at a pace unimaginable just a few years ago.”
But he warned that the same technology carries serious risks. AI, he noted, can amplify disinformation faster than facts can travel, compromise privacy, deepen discrimination and disrupt millions of livelihoods. Referencing concerns raised by AI pioneers such as Geoffrey Hinton, often called the godfather of AI, Pradhan stressed that the real challenge is not whether AI will shape the world, but whether humans will shape it with ethics and wisdom.
Structuring his talk around four guiding questions, why, what, how and who, Pradhan introduced the audience to WFEB’s emerging AI Ethics Partnership, a global platform aimed at advancing responsible artificial intelligence. He outlined four priority concerns that demand urgent attention: disinformation, bias and discrimination, data privacy and job security.
To make the idea of ethical AI easier to grasp, Pradhan offered a simple metaphor. Ethical AI, he said, is like a three layered cake. The outer layer represents the visible value ethical AI creates for businesses and society. The middle layer is organisational culture that moves ethics from written codes to everyday practice. The innermost layer, however, is the most crucial, the conscience of individual leaders.
Drawing from Indian philosophical thought through WFEB co-founder Ravi Shankar, Pradhan noted that while artificial intelligence can reproduce stored knowledge, true intelligence is boundless and rooted in conscience, creativity and compassion. Practices such as breathwork and meditation, he suggested, can help leaders develop the calm clarity needed for ethical decision making.
The event also featured a discussion with Maninder Adityaraj Singh, chief of staff and head of innovation at Rediffusion Brand Solutions Pvt Ltd, and Yash Johri, lawyer, Supreme Court of India.
Opening the session, IAA India chapter president Abhishek Karnani, highlighted the need for industries to understand and engage with AI responsibly.
“AI has to be befriended and understood,” added Rediffusion managing director and AIAI national convenor Sandeep Goyal. “Its ethical use will determine whether it becomes a friend or a foe.”
As AI continues to reshape industries and societies, Pradhan ended with a simple but powerful call to action. Businesses, governments and individuals must work together to ensure that the algorithms shaping the future reflect human values rather than just cold logic.
