MAM
LT Foods launches new campaign for Daawat
Mumbai: Daawat, the flagship brand of 70-year-old consumer food company LT Foods has launched a new campaign to extend its ‘Banega Toh Farq Dikhega’ proposition. The campaign will be launched pan India across major TV channels, digital, social media, and OTT platforms.
The TVC, featuring actors Paresh Rawal and Hussain Dalal, showcases the finely curated four-step process of ‘Chunkar, Bachakar, Sambhaalkar and Sajaakar’ (fine picking, careful securing, meticulous ageing, and presentation) which is undertaken before Daawat reaches the consumer.
The ad-film captures the banter between a seasoned Daawat food inspector played by Rawal and his immature protégé, Dalal. The interaction happens during the process of creating the brand.
Speaking on the launch of the new campaign, LT Foods Ltd, managing director and CEO, Ashwani Kumar Arora said, “Consumers today exhibit a high degree of discernibility and consciousness in their consumption choices. The new Daawat campaign by LT Foods not only furthers the proposition of ‘Banega Toh Farq Dikhega’ but also showcases the special care and effort the company takes through a four-stage curation process.”
“Brand communication over the years has evolved keeping pace with changing consumer aspirations and tastes. The extension of ‘Banega Toh Farq Dikhega’ campaign demonstrates the consistent effort taken by the Company to curate the best in category product,” added LT Foods Ltd, CEO India and Far East business, Ritesh Arora.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
