MAM
LT Foods launches new campaign for Daawat
Mumbai: Daawat, the flagship brand of 70-year-old consumer food company LT Foods has launched a new campaign to extend its ‘Banega Toh Farq Dikhega’ proposition. The campaign will be launched pan India across major TV channels, digital, social media, and OTT platforms.
The TVC, featuring actors Paresh Rawal and Hussain Dalal, showcases the finely curated four-step process of ‘Chunkar, Bachakar, Sambhaalkar and Sajaakar’ (fine picking, careful securing, meticulous ageing, and presentation) which is undertaken before Daawat reaches the consumer.
The ad-film captures the banter between a seasoned Daawat food inspector played by Rawal and his immature protégé, Dalal. The interaction happens during the process of creating the brand.
Speaking on the launch of the new campaign, LT Foods Ltd, managing director and CEO, Ashwani Kumar Arora said, “Consumers today exhibit a high degree of discernibility and consciousness in their consumption choices. The new Daawat campaign by LT Foods not only furthers the proposition of ‘Banega Toh Farq Dikhega’ but also showcases the special care and effort the company takes through a four-stage curation process.”
“Brand communication over the years has evolved keeping pace with changing consumer aspirations and tastes. The extension of ‘Banega Toh Farq Dikhega’ campaign demonstrates the consistent effort taken by the Company to curate the best in category product,” added LT Foods Ltd, CEO India and Far East business, Ritesh Arora.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
