MAM
L&T Finance drops TVC with Jasprit Bumrah as the ‘Game Changer’ face of its Business Loan push
MUMBAI: In a pitch-perfect blend of yorkers and rupees, L&T Finance Ltd. (LTF) has launched its new television commercial featuring ace pacer Jasprit Bumrah, casting him as the face of its business loan offering. The TVC, which aired on 17 April 2025, leans into the tagline ‘Aapke Business Ka Game Changer’—and if Bumrah’s on-field stats are anything to go by, LTF is clearly gunning for precision, consistency and high-impact delivery.
Airing across business news channels, the ad isn’t just a celebrity plug; it’s LTF’s signal to entrepreneurs that it’s time to bowl over cash crunches with a digital-first, no-fuss approach to business loans. The campaign promotes features like a fully digitised loan process, swift disbursal of funds, and app-based withdrawal—each engineered to help SMEs and entrepreneurs flex financial agility in real time.
“We are delighted to launch our new TV commercial for Business Loan with Jasprit Bumrah. In today’s rapidly evolving economic landscape, the ability to secure agile and dependable financing is no longer a luxury, but a fundamental necessity for businesses to not only survive, but to truly flourish,” said LTF MD & CEO Sudipta Roy. “Our commitment extends beyond simply providing funds as we aim to be a strategic partner in our customers’ success.”
What sets the product apart in a sea of templated loan schemes?
Think digital onboarding, instant access to funds, and the ability to dip in via app as and when required—features LTF believes will turn it into a go-to name for India’s growth-hungry businesses.
And who better to symbolise that than Bumrah, the man who can swing a match on a single ball? “Our brand ambassador Jasprit Bumrah is renowned for his precision, consistency, and ability to deliver under pressure. He embodies the qualities of a ‘Game Changer’,” said LTF CMO Kavita Jagtiani. “Our TV commercial strategically leverages his image to effectively communicate the reliability and high-performance nature of our Business Loan offerings to a vast audience.”
Beyond television, the campaign is going for maximum visibility with hoardings, airport branding across Mumbai and Delhi, inflight magazine placements, and a digital blitz that includes influencer marketing, microsites and social media activations. The integrated media rollout will target high-growth metros like Bengaluru, Kolkata, Ahmedabad, Hyderabad, and Jaipur.
The ad is a sharp delivery in an economy where small businesses often face bouncers when it comes to funding. Now, with Bumrah in their corner, LTF hopes businesses will finally feel like they’ve got the right arm of support.
Watch the commercial here:
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
