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LS Digital reshuffles deck with three CXO elevations to power global growth and strategy

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MUMBAI: LS Digital has pressed the accelerator on leadership transformation. The integrated digital business transformation (DBT) company has elevated three of its senior leaders—Anuraj Gupta as chief growth officer for India and MEA, Shantanu Bhattacharyya as chief client officer – media, and Sudhindra CN as chief strategy officer.

The move underscores LS Digital’s global ambitions, with the trio now steering growth, client success, and strategic direction across India, MEA, the UK, and the US.

“The elevation of Anuraj, Shantanu & Sudhindra marks a significant step forward in our mission to build a future-ready organisation”, said LS Digital group chief business officer & CEO – media Rupak Ved. “Their strategic foresight and commitment to client success will play a key role in accelerating our growth”.

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Gupta will now lead strategic growth initiatives, with a sharp focus on revenue expansion and client acquisition across India and MEA. “I’m excited to take on this expanded responsibility at a time when brands are seeking integrated solutions that tie marketing performance to business outcomes”, Gupta said.

Bhattacharyya steps in to lead LS Digital’s media client portfolio, orchestrating seamless delivery across media, creative, data, tech, and CX. “Today, client success hinges on clarity, collaboration, and a deep understanding of evolving business needs”, Bhattacharyya noted.

As CSO, Sudhindra will focus on crafting centralised strategy frameworks that fuse AI, data, and human creativity for scalable business impact. “In a digital-first world, strategy must evolve to become both dynamic and deeply integrated across the customer lifecycle”, he said.

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LS Digital continues to push the boundaries of digital transformation with a team that now reflects sharper intent and deeper global alignment.

 

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Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board

Former market regulator joins Prism to strengthen governance for IPO

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NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).

Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.

He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.

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Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.

The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.

Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.

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