Brands
LS Digital reshuffles deck with three CXO elevations to power global growth and strategy
MUMBAI: LS Digital has pressed the accelerator on leadership transformation. The integrated digital business transformation (DBT) company has elevated three of its senior leaders—Anuraj Gupta as chief growth officer for India and MEA, Shantanu Bhattacharyya as chief client officer – media, and Sudhindra CN as chief strategy officer.
The move underscores LS Digital’s global ambitions, with the trio now steering growth, client success, and strategic direction across India, MEA, the UK, and the US.
“The elevation of Anuraj, Shantanu & Sudhindra marks a significant step forward in our mission to build a future-ready organisation”, said LS Digital group chief business officer & CEO – media Rupak Ved. “Their strategic foresight and commitment to client success will play a key role in accelerating our growth”.
Gupta will now lead strategic growth initiatives, with a sharp focus on revenue expansion and client acquisition across India and MEA. “I’m excited to take on this expanded responsibility at a time when brands are seeking integrated solutions that tie marketing performance to business outcomes”, Gupta said.
Bhattacharyya steps in to lead LS Digital’s media client portfolio, orchestrating seamless delivery across media, creative, data, tech, and CX. “Today, client success hinges on clarity, collaboration, and a deep understanding of evolving business needs”, Bhattacharyya noted.
As CSO, Sudhindra will focus on crafting centralised strategy frameworks that fuse AI, data, and human creativity for scalable business impact. “In a digital-first world, strategy must evolve to become both dynamic and deeply integrated across the customer lifecycle”, he said.
LS Digital continues to push the boundaries of digital transformation with a team that now reflects sharper intent and deeper global alignment.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
