MAM
LS Digital onboards Kaizzen as their PR and Communications partner
Mumbai: LS Digital, a leading independent digital marketing transformation (DMT) company, has awarded their PR and communications mandate to Kaizzen, a leading integrated communications agency, following a multi-agency pitch. Kaizzen’s mandate encompasses managing LS Digital’s communication strategy, media relations, and corporate reputation. Through strategic initiatives and targeted campaigns, Kaizzen will leverage its expertise to further strengthen LS Digital’s presence in key markets and support the company’s ambitious growth plans.
LS Digital is committed to revolutionizing the digital landscape by placing digital marketing transformation (DMT) at the premise of its brand identity, with its specialised business units Langoor, a CX & Web 3.0 company, f1studioz, a UI/UX company, and Social Panga, a digital-first creative company. With a vision to drive innovation and redefine digital marketing standards to grow the industry, LS Digital follows its guiding mantra #ChallengeTheNow to build industry best solutions today that will reshape the future of global business.
Speaking on the partnership, SVP Strategic Partnerships & Marketing & PR Anshuman Misra said, “LS Digital is a visionary company working with a single purpose of putting Digital Marketing Transformation at the core of businesses. As India takes the centre stage in developing and delivering tech-enabled, innovative services to the world, LS Digital is geared-up in spirit and strength to lead this conversation, we are happy to welcome Kaizzen on board as our PR partner. We are confident that this collaboration will further strengthen our position as a pioneering force in business transformation.” On this collaboration, Anshuman further said, “In this new era of digital innovation and transformation, joining forces with young and dynamic team of Kaizzen, will help us in our journey of redefining industry standards, inspire change and shape the future by transforming businesses digitally”.
Kaizzen group president Nikhil Pavithran stated, “This partnership with LS Digital marks a pivotal moment for Kaizzen, symbolizing our commitment to driving digital innovation and transformation. LS Digital’s forward-thinking approach, coupled with their integration of digital-first programmatic services to transform the way brands interact with their audience in the tech age, resonates deeply with our vision. We firmly believe in the immense potential of this collaboration, especially in alignment with the Honourable Prime Minister’s Digital India initiative, which sets the stage for substantial market growth. This partnership signifies a synergy of expertise and gives us a great opportunity to leverage our combined strengths to drive meaningful impact and foster impactful dialogues.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
