MAM
Lowe wins full service account of UAE-based fuel management firm C&O
MUMBAI: Lowe seems to be expanding it’s category portfolio. The agency has managed to bag the creative account of C&O (Coal & Oil) – the fuel management company based out of the UAE – following a multi-agency pitch.
The media duties will be handled by Insight.
Confirming the development to Indiantelevision.com, Lowe India senior vice president Sabyasachi Mishra elucidates, “The ‘core sector’ is the next big opportunity in an economy like India’s. Most players here are quite under-leveraged in branding terms. Moreover, there are a whole host of new global entities coming in. So there’s going to be a huge surge in pure branding and in preference-building efforts. As an agency we are well-equipped and very keen to provide this kind of specialised expertise. We consider C&O a major opportunity to do that.”
C&O is essentially a fuel management company based out of Dubai with operations in the Indian subcontinent, Indonesia, China, South Africa and Australia.
Interestingly, this is the first time that a fuel management company has appointed an agency in India. The brief clearly is to create a strong branding and awareness among the Indian conglomerates who have energy needs; the aim being – to be one of the top global players in fossil fuel management.
The media be used will be relevant to their target group. The agency claims that the account size is significant and has a lot of potential for growth.
C&O is an integrated energy supply conglomerate that provides energy solutions from stand alone sourcing to turnkey contracts and supply chain logistics.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
