MAM
Lowe revamps planning services; launches strategy division
MUMBAI: In a move to ensure rigour in understanding business issues and hurdles to growth, Lowe India has revamped its planning services with the launch of a strategy division.
This division will be manned by eight brand strategists, most of whom have over 10 years experience in advertising, market research and marketing. The brand strategists will be assisted by a team of 20 other planners across the agency.
The roles of the brand strategists too have been redefined. A strategist at Lowe will go beyond formulation of brand communication game plan. Also, planners would guide the teams through line executions, where needed, rather than just mass media campaigns.
The newly-formed division will embark upon a number of knowledge projects on an ongoing basis. These projects would focus on observing changing consumer and market trends in the overall area of marketing and communication.
For example, Lowe’s just-released ‘Lowe Faces of Asia report’. This is part of an Asia Pacific regional study covering countries like China, Thailand, Vietnam, Hong Kong, Malaysia and the Philippines, in addition to India. The study focuses on `Mrs. Urban India,’ housewives in urban areas, and builds a comprehensive picture of their values, lifestyles, media habits and product consumption behaviour.
“Our strategists will complete at least five more knowledge projects like ‘Faces’ during the current year and share the knowledge with our clients”, Lowe president and COO Pranesh Misra was quoted as saying in an official statement.
According to him, “We have always believed in creative products and will continue to do so. The strategy division will add another significant dimension to our service offering and, hopefully, build another point of differential for the agency.”
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
