MAM
Lowe revamps planning services; launches strategy division
MUMBAI: In a move to ensure rigour in understanding business issues and hurdles to growth, Lowe India has revamped its planning services with the launch of a strategy division.
This division will be manned by eight brand strategists, most of whom have over 10 years experience in advertising, market research and marketing. The brand strategists will be assisted by a team of 20 other planners across the agency.
The roles of the brand strategists too have been redefined. A strategist at Lowe will go beyond formulation of brand communication game plan. Also, planners would guide the teams through line executions, where needed, rather than just mass media campaigns.
The newly-formed division will embark upon a number of knowledge projects on an ongoing basis. These projects would focus on observing changing consumer and market trends in the overall area of marketing and communication.
For example, Lowe’s just-released ‘Lowe Faces of Asia report’. This is part of an Asia Pacific regional study covering countries like China, Thailand, Vietnam, Hong Kong, Malaysia and the Philippines, in addition to India. The study focuses on `Mrs. Urban India,’ housewives in urban areas, and builds a comprehensive picture of their values, lifestyles, media habits and product consumption behaviour.
“Our strategists will complete at least five more knowledge projects like ‘Faces’ during the current year and share the knowledge with our clients”, Lowe president and COO Pranesh Misra was quoted as saying in an official statement.
According to him, “We have always believed in creative products and will continue to do so. The strategy division will add another significant dimension to our service offering and, hopefully, build another point of differential for the agency.”
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
