MAM
Lowe Lintas + Partners wins Agency of the Year at APAC Tambuli Awards
MUMBAI: Lowe Lintas + Partners has won the Agency of the Year award for the second year at the ninth Asia-Pacific Tambuli Awards.
The agency picked up a haul of 21 awards including the special Carmencita Esteban Platinum Award, two Grand Prix, 14 Golds, three Silvers, and one Bronze. With this, Lowe Lintas + Partners has tripled its own tally as compared to the past year.
Driven by the agency’s performance, Lowe Lintas + Partners’ holding company, IPG was named Network of the Year, while Hindustan Unilever Ltd. (HUL) was declared the Advertiser of the Year. In all, Mullen Lowe Group bagged 33 metals in the final tally.
The only regional award of its kind, the Asia-Pacific Tambuli Awards honours brands that deliver business results while promoting a positive societal value— brands from around Asia that celebrate human truths, inspire purpose, and effect real change.
Lowe Lintas + Partners CMO Vikas Mehta said, “Given our focus on effectiveness and brand building philosophy of doing-well-by-doing-good, Tambuli remains a special award for us. Agency of the Year, two years in a row is humbling. We have our clients and the Tambuli jury to thank. I’d like to congratulate the University of Asia & Pacific for another successful edition of the Tambuli Awards.”
Lowe Lintas + Partners picked up these awards for its work across a large spectrum of brands including Havells, Tata Tea, Kissan, Lifebuoy, Clinic Plus and Kan Khajura Tesan.
Lowe Lintas + Partners national planning director S Subramanyeswar added, “What we have achieved this year is truly special, and we have the jury to thank for acknowledging our work. We have been perfecting our performance across effectiveness awards consistently and our achievement at Tambuli is testimony of the unmatched competence that we had been dreaming of for some time.”
Click here for list of winners
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
