MAM
Lowe Lintas + Partners rebrands; to create dual agency structure
MUMBAI: After the recent news of the global union of IPG agencies Mullen, and Lowe and Partners (to form Mullen Lowe Group), the India operation of the network, Lowe Lintas + Partners has been rebranded as Mullen Lowe Lintas Group.
As part of this move, the Group has also gone in for a two-creative-agency structure. In addition to Lowe Lintas, the group will be soon launching an independent creative agency called Mullen Lintas.
Lowe Lintas joint national creative directors Amer Jaleel and Arun Iyer have been promoted to chief creative officers. While Iyer takes on the role of CCO at Lowe Lintas, Jaleel will take on the role of chairman and CCO of Mullen Lintas.
R.Balakrishnan (Balki) and Joseph George (Joe) will continue as group chairman and group CEO respectively, of Mullen Lowe Lintas Group.
Iyer said, “I’ve spent most of my career at Lowe Lintas and have thoroughly enjoyed the journey so far. Right now, we’ve got great momentum on all fronts and we’re committed to making it better. I am delighted at the opportunity to run the creative function at the agency in the rapidly evolving marketing landscape, and confident that we will keep Lowe Lintas ahead of that curve.”
Jaleel added, “I’ve always worked in large and established setups. To be entrusted with building a new agency from scratch is both humbling and exciting at the same time. I am looking forward to the journey of growing and nurturing Mullen Lintas to fulfill the group’s ‘large agency’ ambition for this independent venture.”
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
