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Lowe Lintas + Partners named Ad Age’s 2015 International Agency of the Year
MUMBAI: The year 2015 started off with a bang for Lowe Lintas + Partners as it has been declared by Ad Age as Runner Up “2015 International agency of the Year.”
On a roll since January 2014, when it was declared the ‘Effie Agency of the Year,’ the agency followed it up right through the entire year with impressive performances at APAC Effies, Tambuli Awards, Cannes Lions, AME, Jay Chiat, WARC, Campaign APAC and many more.
The Ad Age International Agency of the Year award is one-of-a-kind that honours the best agencies of the year across the world, regardless of discipline or specialty. With a host of achievements that need to be factored in including business, creative product, in market performance, industry recognition, talent management, culture etc, it’s one of the toughest juries to please.
Lowe and Partners Worldwide global CEO Michael Wall said, “Our Indian agency certainly merits this recognition. Their work is brilliant. They are one of the most effective agencies for their clients on a global scale. They are a really high caliber team. And they deliver in one of the most complex and competitive markets in the world. It is a special group and it is always a pleasure to spend time working with them.”
Lowe Lintas + Partners CEO Joseph George added, “Very rarely does it happen in the life of an agency when so much of its work gets noticed and talked about across the globe in the same year. And add to that, the number of effectiveness awards it won across the world. Considering that we were tested on a spectrum of barometers from product to business to talent to culture, this recognition by Ad Age is truly special and spurring at once.”
After a superlative performance at the just concluded India Effies, wherein Lowe Lintas + Partners won more Golds than all the other agencies put together, the agency’s good streak seems to continue.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
