Ad Campaigns
Lowe Lintas’ campaign convinces parents to buy new HP Chromebook
Mumbai: One of the leading brands in the laptops category, HP India, has recently launched its latest range of HP Chromebook laptops with a multi-film campaign. Conceptualised by Lowe Lintas Delhi, this campaign aims to empower the tech-savvy youth by showcasing the unmatched features and style of HP’s innovative Chromebook.
In an era where technology plays a pivotal role in shaping our lives, the Gen Z demographic is at the forefront of embracing innovation, creativity, and connectivity. With its array of features including an innovative convertible touchscreen, G suite for education, long-lasting battery life and ease of portability, the HP Chromebook offers a one-stop solution to all potential customers.
“We are delighted to introduce this new campaign for HP Chromebook,” said HP India chief marketing officer Prashant Jain. “This product is designed to empower learners by offering them the flexibility to collaborate, learn, and unleash their creativity on their own terms. With its fully convertible touchscreen, a wide array of 1 million apps, and impressive battery life, the HP Chromebook provides unprecedented freedom to learn and create. In today’s digital era, the right tool can revolutionize the learning experience and ignite imaginative thinking. We are thrilled to contribute to this transformative journey for young minds.”
Lowe Lintas Delhi has created a humorous multi-film campaign inspired by the energy of Gen Z. These films feature two friends scheming to convince one of their parents about the benefits of possessing the HP Chromebook. With one film focusing on its impressive battery life, another showcasing its million-app-strong App Tray, and the final one highlighting its convertible touchscreen, the commercials strike a light-hearted tone while deceptively/ cleverly putting the spotlight on the laptop’s key features to an unfamiliar yet aspirational audience.
Its humour meets technology that Lowe Lintas has attempted to rewrite the rulebook for this HP Chromebook campaign.
Sharing her excitement about the campaign, Lowe Lintas Delhi regional creative officer Vasudha Mishra said, “How to communicate the product benefits strongly and evocatively has been the core of this campaign. Mohit Pasricha and his team have clearly left no experience unturned in coming up with this delightful series.”
The campaign is now live across various media channels, including television, digital platforms, and social media.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
